Know your skills

In order to be successful in the job market, you need to be able to demonstrate to employers that you are the best person for the job. Marketing yourself is about knowing your skills and being able to write and speak about them confidently and convincingly.

It is also important to do your research into the job role and organisation you are applying for in order to be able to match your skills, knowledge and experience to their requirements.

Often we struggle to talk about what we are good at, but remember – unless you tell employers, they do not know! Our careers guides offer tips on marketing yourself to employers, standing out from the crowd and creating a great CV and covering letter. You can download these in PDF format: