Our BA (Hons) Illustration course aims to give those with a passion for image making and illustration the skills they need to capture and communicate ideas through pictures. We celebrate the challenge of finding your individual visual voice through experimenting, risk taking and critical reflection. You will also explore how your work can be applied across a wide range of contexts, from commercial work to personally-driven projects.
This course provides an opportunity to development a wide range of transferable skills and design process knowledge that is highly desirable to employers.
Our graduates are shaping the world, achieving things they never imagined.
Michael Price gives you his top tips on how to get ahead in Visual Communication - Illustration and succeed in your chosen career.
Our challenging and exciting Illustration course will help you develop new skills and different ways of thinking, enabling you to find your own individual, visual voice and prepare you for the ever-changing creative industry.
Recognised by Creative Skillset, you will examine the new ideas, technologies and issues that affect today’s developing illustrators, as well as exploring more unfamiliar territories.
The course celebrates the synthesis between illustration and all the other visual communication subject disciplines, leading to the development of strong student collaborations that again aims to reflect industry practice.
We support a lively creative community, encouraging the value of peer learning. This learning is supplemented by an integrated workshop programme that provides the opportunity to work alongside, and be informed by, industry experts from a wide range of disciplines.
"While on the Illustration Course at Birmingham City University, I was exposed to new ideas, methods and people that have influenced my work and taken me in directions that I had not even considered. It has allowed for me a future in illustration, where I see my idols becoming peers. I could not be happier." Matthew Bailey
* Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.
Our students have gone on to work with companies such as:
We accept a range of qualifications, the most popular of which are detailed below.
In addition to qualifications, applicants will also need a good portfolio.
112 UCAS tariff points or equivalent, see typical offers below.
|UK Qualification||Requirements 2017/18|
|GCE A Level/ AS Level||BBC at A Level, from A/AS Level with a minimum of 2 A Levels|
|Access to Higher Education Diploma||Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. Must be in a relevant subject pathway|
|BTEC National Diploma (12-units not including early years)||D*D* or combined with 3 qualifications to achieve a minimum total of 112 UCAS points|
|BTEC Extended Diploma (18-units not including early years)||DMM - 112 UCAS points|
|BTEC Subsidiary Diploma/ National Award (6-units not including early years)||D* or combined with 3 qualifications to achieve a minimum total of 112 UCAS points|
|BTEC Diploma in Foundation Studies in Art and Design||Distinction|
|International Baccalaureate Diploma||
For students who complete the full IB Diploma: Obtain a total of 14 points or above from three Higher Level Subjects
For students who do not complete the full IB Diploma: Obtain a total of 16 points or above from three Higher Level Subjects
|Irish Leaving Certificate||112 UCAS points - Higher Levels|
|Scottish Higher/ Advanced Higher||112 UCAS points|
|Welsh Baccalaureate (core plus options)||Grade Pass plus grades CC at A-Level (or equivalent qualifications) in combination with other qualifications to achieve a minimum total of 112 UCAS points|
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
|EU/Non-EU (International) Qualifications||Requirements 2017/18|
|IELTS||6.0 overall with 5.5 minimum in all bands|
|International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).||
For students who complete the full IB Diploma: Obtain a total of 14 points or above from three Higher Level Subjects
For students who do not complete the full IB Diploma: Obtain a total of 16 points or above from three Higher Level Subjects
In addition to the above, applicants will also need:
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.
UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.
From A/AS Level with a minimum of 2 A Levels
|BA (Hons)||Sep 2017||FT||3 years||£9,250 per year||Apply via UCAS|
|BA (Hons)||Sep 2017||FT||3 years||£12,000 per year|
If you're unable to use the online form for any reason, you can complete our PDF application form instead.
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
There are three ways to apply:
You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Your portfolio might be viewed when you are not present, therefore make sure it is easy to use - think of it like a book. Your name and a title on the outside will be useful - this also helps distinguish the front from the back.
Include relevant work related to the subject area of interest. Know about the course you are applying for. Show ideas generation, experimentation and risk taking. Within your portfolio, are you able to demonstrate knowledge of the subject discipline, practitioners and individuals that have inspired you?
Think about the basics
Show examples of paintings, drawings, photographs, three-dimensional work, time-based work and anything else relevant to the area of practice.
Tell a story
Try to show one full project from start to finish with the preparatory drawings included. Annotations are helpful as they show how you research and reflect on the development of your work.
The finished article
Include three to four final pieces that you are able to talk about. This might include 3D models rather than photographs.
Include sketchbooks. This will give us an understanding of how you think (through your annotations) and allow us to see the development of your drawing (if the portfolio is digital, photograph or scan some of the best pages).
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.
The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.
All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Search our Frequently Asked Questions for a range of information about our courses and studying here.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
The course is a member of the Association of Illustrators, entitling you to various discounts on your membership and publications. During the course there are a number of large-scale collective group projects and workshops where the basic materials are supplied by the course.
You are taken on a selection of UK study trips. To date these have included London, Bristol, Oxford, Manchester and more local ‘mystery’ locations.
All students are provided with access to the online training site Lynda.com. This website provides a wealth of video tutorials to supplement your activities in the studio and allow you to be supported during your self-directed study.
Adobe accreditation is also available for all students. This allows you the chance to take an exam in the various software packages hosted by Adobe and be awarded a qualification at the end of each. Microsoft Office 365 and 1TB of OneDrive cloud storage space is provided free to all students.
Each student receives a starter amount of printing credits.
You will undertake an Introduction to Visual Communication alongside students from the other Visual Communication degree paths. You will begin to formulate knowledge and understanding of the subject’s key visual and intellectual principles.
With the support from staff within the School you will start to develop a real depth of knowledge of illustration practice, as well as other design related areas. Towards the end of your first year, and into the second, you will receive guidance helping you to select your chosen area of practice within illustration and possible career progression.
Your modules will cover the processes of production within the field of illustration. You will develop entrepreneurial and collaborative skills through the Introduction to Visual Communication module, as well as developing connections across the four different subject disciplines, preparing you for the life of an illustrator.
Introduction to Visual Communication
This module introduces the universal principles and theories of visual communication. The aim of the module is not only to introduce you to the principles within your own chosen subject area, but also to provide opportunities to take workshops in all subject areas, seek advice from experts in other disciplines and work collaboratively with students from all Visual Communication subject areas.
Principles of Illustration
This module is designed for you to develop creative thinking by raising awareness to the visual impact of type and messaging, with emphasis on exploring new territories for communication. Work will be reimagined responses developed through the cut-up technique, and will playfully interrogate the message, aim and audience in relation to form, structure and impact.
Practice of Illustration
As illustrators what we see around us shapes of our visual vocabulary and inspiration. The compulsion to collect and record has always been part of our methodology and provides the starting point from which we build images to communicate ideas and develop narratives. The module will focus on narrative illustration and will examine how you can interpret and visually narrate images in new and imaginative ways.
Building on the key principles articulated in the three modules in your first semester, this module will explore seminal design movements and practitioners of the twentieth and twenty-first centuries. It will provide you with a broad contextual framework that will underpin your design practice.
You will have the opportunity to select one of five option modules offered across the school: People and Identity, Sound and Movement, Space and Place, Text and Image, Time and Sequence. Thematic in their approach, they are intended to offer you multiple approaches to the diverse practice of Visual Communication.
Enterprise of Illustration
This project investigates contemporary approaches to illustration, looking at the way illustrators are bypassing traditional working models and developing their own voice as independent image-makers. The project engages you in active learning towards producing a publication for a live exhibition or event.
In your second year of study you will develop your practice, producing successful commercial outputs through a wide range of different projects and context. Your studies will focus on contextualising your chosen discipline within specific aspects of contemporary practice.
Live projects, industry links and competitions form a key part of the curriculum from this stage of the course onwards. We will encourage you to reflect upon your strengths and weaknesses and advise you to build upon achievements in order to improve your performance. Active participation through various workshops and masterclasses are a key part of the second year.
During your second year you will begin to focus on a specific area of illustration, preparing you for your final year of study. Working alongside a specially assigned tutor, as well as small groups you will identify and research a specific area of illustration practice. This will be supported by seminars and lecturers from industry experts.
Context of Illustration
Defining and communicating effectively to an audience is key to successful illustration. Through a range of briefs this module provides you with an opportunity to begin to define an area of practice within a professional context. You will explore briefs within established discipline areas of illustration such as editorial, publishing, advertising and narrative/sequential.
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. Set by an external client or agency, it is an opportunity for you to engage in a professional manner with an aspect of your subject area, developing your employability skills.
Collaboration is a vital employability skill within the creative industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework you are able to create an interdisciplinary project with students from complementary disciplines across the School and wider Faculty.
This flexible module allows you to identify direction within your own practice and future aspirations. You will undertake approaches that will help define your area of practice which is personalised to your own interests.
In your second year you will have the opportunity to replace 20 credits of study with the following module:
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement with support from academic staff and BCU Careers.
You will develop sustained and original work which will demand a lot of independent study. This will culminate in a dissertation, where you will develop and refine your specialist knowledge of a particular area of practice.
Your final year focuses on your professional future, ensuring your project work provides you with the research and skills you need to prepare yourself for after graduation.
You will have the opportunity to showcase your final year project at our Visual Communications graduate show, as well as having the chance to be nominated for a Visual Communication Graduate Award. In the past we have had award sponsors such as illustrator Dave McKean, photographer Brian Griffin and Trevor Beattie.
This module provides the opportunity to adopt an increasingly autonomous commitment to your individually chosen direction. These directions are established with guidance through individual tutorials, guest professionals, workshops, group discussion and peer participation. It creates an environment where passion and dedication to creative activity can flourish. In this, the qualities of imagination and invention carry a high premium.
The purpose of this module is to enable you to undertake a sustained, in-depth and theoretically informed research project. It is a culmination of your three years of study and should be a personal inquiry of a professional standard and a celebration of you as a work ready practitioner.
During this course you will gain hands-on experience and produce relevant, innovative work. We encourage you to challenge yourself and produce work that sees you step outside your comfort zone. You’ll also experience high-level industry engagement through creative, practice-based learning.
The number of contact hours with lecturers varies depending on the type of activity, the module and the year group. The figures below show a weekly average but these will fluctuate throughout the year.
Scheduled Contact Hours:
These studio contact sessions usually consist of lectures, tutorials, workshops, seminars and group activities in numerous combinations. Additional to these scheduled hours you will be expected to undertake guided independent learning. You will use the facilities within the Faculty and beyond to further develop your individual projects.
The school offers a suite of optional technical workshops including printmaking, studio lighting and a wide range of software packages.
Graduate portfolios showing the breadth and depth of work developed through the course can be viewed on We Grow Cherries, the School's online talent pool.
A recent graduate has won the prestigious Cheltenham Award for Illustration. William Elliston was named as the winner of this year's award with his piece 'Jupiter: The Bringer of Jollity'.
The illustration is a speed painting - a digital drawing created in around an hour - watch him creating the winning entry in the video above.
|27||Time in lectures, seminars and similar||MidnightBlue|
|73||Time in independent study||RoyalBlue|
Helen specialises mainly in portraiture - particularly in relation to music - with a varying yet distinctive style. Since 2011, she has produced work for Lady Gaga, becoming part of her Haus collective, working on projects for her and the Born This Way Foundation.
She has since enjoyed work for a wide variety of clients such as Elton John AIDS Foundation, Warner Music, Tumblr, Hollywood Reporter, Sky Arts, TS3 (France), Refinery29, Esquire, ESPN FC, The Stranger (Seattle), airberlin, Economy (Rethinking Economics), American Express Essentials, Entrée Libre (France 5), StudioCanal UK and Skype.
For more information, visit Helen's website.
Josh is an award-winning freelance illustrator. The majority of his work is conceptual and editorial based as this allows him the freedom to express abstract and contemporary thinking. Josh's clients include BBC Sport, Computer Arts, Bulletin and Quarto Children’s Books.
For more information, visit Josh's website.
Sonny creates quirky characters and has a very personal and diverse visual language. He applies his designs to children’s books, self-publishing, editorial, fashion and surface pattern.
For more information, visit Sonny's website.
Katie shows a flair for working in more traditional materials such as graphite, watercolours and inks. Her strengths in mark making and observational drawing has led to commissions from Radley, Dr Martens, London Midland and Soho House Magazine.
For more information, visit Katie's website.
The School has great associations with many industry bodies and professional associations. We are members of the Association of Courses in Theatre Design, Association of Photographers, Association of Illustrators, D&AD (the professional association of designers and advertising), The Society of British Theatre Designers, The Association of Photographers in Higher Education, and the Royal Society of Arts.
We are accredited with Adobe and Creative Skillset. Both these accreditations were hard-earned and demonstrate the standing we hold in industry.
The Creative Skillset Tick is the quality mark for excellence in training courses and education in the Creative Industries. It identifies the UK’s most industry-focused courses and apprenticeships enabling universities, colleges and employers to recruit the brightest talent.
Our Creative Skillset accreditation shows that we will provide you with industry-relevant skills and good links with companies and potential employers.
The accreditation also assures employers that students graduating from our course have the levels of knowledge and skills they need.
If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.
It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.
As graduating students you will follow your own career path, which may mean going straight into industry. However, many students look at the opportunities we offer for postgraduate study at the University.
The School runs a one-year MA Visual Communication course as a natural progression from its undergraduate courses. You will be encouraged to continue your journey with us and develop your practice further.
Business Development Manager for Primeworks Studios
"I am currently the Business Development Manager for Primeworks Studios in Malaysia and work within the Content and Industry Development department. My role involves developing TV shows for Media Prima, primarily for terrestrial channels."
"Visual Communication helped me to see things in a different perspective. It gave me the ability to assess why certain TV shows worked for certain demographics by analysing factors such as production quality and content. I’m happy to say that I’ve always been able to apply what I’ve learned in Visual Communication to a lot of my work – from producing TV shows to developing concepts and events. Visual Communication was the most relevant course I could have taken, as it helped prepare me for the rapidly changing job market."
While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. There are usually three overseas trips a year, which we offer both at subject level, as well as School level, to Venice, New York and Berlin.
Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.
As a Visual Communication student, you’ll be encouraged to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.
Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.
This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.
You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.
Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.
As an Illustration student you will be encouraged to develop your professional networks. We strongly believe that creating relationships with industry will enable you to develop your profile and enhance your professional networks. Networking is vital to furthering your opportunity to undertake work placements and paid jobs.
While placements are not a compulsory aspect of this degree you will be encouraged to engage with industry, incorporating this throughout your work. Engagement with industry is a core focus throughout this programme.
You will also be presented with the chance to attend trips and visits which will widen your insight into the working-practices of industry. In addition to this, as a School we have multiple working-relationships with organisations, allowing our students to take on professional roles and gain experience.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
The School offers a broad education as well as the specific subject skills, so we see many graduates working in the creative industries but also in a variety of employment such as management, education, tourism, marketing and freelance business.
Industry demands are constantly changing, so it’s important that we prepare you for all eventualities. The internationalisation components mean you are aware of global expectations and the possibilities of work outside the UK. All modules have transferable skills built into the teaching, meaning you are able to apply your knowledge to a variety of tasks and challenges.
Illustration graduates work in a range of careers including:
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Students come to study in the School of Visual Communication from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.
If you are a student from these countries, or any other, you should consider studying with us as we offer a wide curriculum that has internationalisation built into the modules. We actively encourage trans-disciplinary teaching, group projects and have established relationships with colleges and industry overseas.
We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of visual communication.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our visual communication degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
You will enjoy access to our Hollywood standard MILO unit. We were the first School of Visual Communication in Europe to offer MILO motion capture technology, now one of only two owned by Universities in Europe.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first student on the Visual Communication course to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
Exhibiting regularly and widely throughout the country and internationally, Jo's work is highly regarded, with pieces in the Victoria & Albert Museum (V&A), Arts Council England (ACE) East Midland Collections and Zeiss, Munich. Her residencies include a year at the Florence Trust Studios in London and she is currently Artist in Residence at Lakeside Arts Centre, Nottingham University (November 2013 – August 2014).
Jo's public art commissions have involved work for Millfield Sculpture Commission, Derbyshire Moorlands and Sheffield Galleries and Museums Trust. Recent commissions include a series of light work interventions, the most recent of which is ’Brain Container’ in Blackpool funded by Arts Council England and Blackpool Councils’ Arts and Engagement Team supported by Lightworks’ Illuminations. 'Fluted Pylons 2012', which was inspired by the 1930s Illumination Archives, was commissioned for Blackpool Illuminations Centenary by Arts Council England.
In 2005 Jo completed work at Loughborough University as an Advanced Research Fellow, research which significantly developed her interest in drawing digitally to create light drawings through the application of laser technology, computer software, material exploration and light, culminating in a series of exhibitions and publications. Since then, Jo has been continuing to develop and explore her understanding of technological processes in order to push the boundaries and possibilities in the design and production of digital artwork, light pieces and animation for exhibition and for public art commissions’.
She continues to research and develop new ways to create customised sculptural light drawing samples for interior and exterior locations, through the use of digital technologies, high-end lighting devices and different fabrication techniques.
Over the last six years Jo has developed and contributed to a number of art and science collaborations funded by Arts Council England and the Wellcome Trust, including ‘ Hijacking Natural Systems’. She also contributed to an ESPRC-funded project at Loughborough University called ”Bridging the Gaps” where she worked across different university departments to showcase how artists can collaborate with different specialist departments, in this case Chemistry, Engineering and Fine Art Printmaking.