Caroline Norman

Course Director, MA in Design Management

Birmingham School of Architecture and Design
A Senior Fellow of the Higher Education Academy, Caroline is Course Director for the Master’s in Design Management at Birmingham City University. A highly respected course within the field of Design Management, this multidisciplinary programme has pioneered work-based learning and has links with many external businesses and organizations. Caroline’s research and publications embrace design management,work-based learning, technology enhanced learning and student employability. 
With over 20 years’ experience in design and brand consultancy, Caroline’s career embraces design and business management and over seven years as Managing Director of Boxer, a division of The Marketing Store Worldwide. Caroline has worked with a wide variety of private and public sector clients, SMEs and national brands including Aga Rayburn, British Airways, Golden Bear, Halfords, Nurofen, Southwestern Bell, Swish Building Products and Vantage Pharmacies. Caroline’s expertise embraces Design, Design Strategy, Design Consultancy, Design Management and Process, Work-based / Flexible Learning, Course Validation and Graduate Employability, she has a strong interest in management within the creative industries, the relationships between designers, business and higher education.
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