Associate Dean for Applied Research and Enterprise
- 0121 331 7850
Professor Simon Bolton graduated from the Royal College of Art and has a PhD from the Business School at Manchester Metropolitan University. He is an internationally acclaimed designer, researcher, author and innovation consultant. Simon is also Associate Dean for Applied Research and Enterprise in the Faculty of the Arts, Design and Media at Birmingham City University. His work has been exhibited in the Design Museum in London, the Axis Gallery in Tokyo and the Pompidou Centre in Paris; and published in major design journals in Europe, Asia and North America. One of his co-products - the Pinch Pull Bag Dispensing Unit – is used in Tesco and Sainsbury's by over 10 million people a week. Simon has worked nationally and internationally promoting the role and use of design with organisations such as the Design Council, Industrial Design Society of America, Korean International Design Promotion and the Hong Kong Design Centre.
He specialises in helping companies to improve and develop their customer insight capabilities and business innovation performance. He has extensive experience of working in Europe, North America, South America and Asia for local and global brands such as BSkyB, Rubbermaid, Hyundai Cars, Kia Motors, Panasonic, LG Electronics, Nokia, GP Industries. For the last seven years Simon has acted as 'thought leader' in the area of new consumer insight and disruptive innovation for Procter and Gamble, and received a key strategic partnership award in 2012 from Chief Executive Officer.