The 20 Things You Must Know About Music Online
This series of podcasts accompanies the e-book The 20 Things You Must Know About Music Online produced by Andrew Dubber.
Andrew Dubber is an Arts and Humanities Research Council Knowledge Transfer Fellow in Music Industries Innovation, a founder member of the Interactive Cultures Research Centre and a Senior Lecturer in the Music Industries at the Birmingham School of Media at Birmingham City University. Here, Andrew offers his valuable industry knowledge of online music and provides insightful study material for media courses.
| Full video | iPod video | MP3 | |
|---|---|---|---|
| Introduction - The 20 Things | Download | Download | Download |
| Don't Believe the Hype | Download | Download | Download |
| Hear, Like, Buy | Download | Download | Download |
| Opinion Leaders Rule | Download | Download | Download |
| Customise | Download | Download | Download |
| The Long Tail | Download | Download | Download |
| Web 2.0 | Download | Download | Download |
| Connect | Download | Download | Download |
| Cross-promote | Download | Download | Download |
| Fewer Clicks | Download | Download | Download |
| Professionalism | Download | Download | Download |
| The Death of Scarcity | Download | Download | Download |
| Distributed Identity | Download | Download | Download |
| SEO | Download | Download | Download |
| Permission and Personalisation | Download | Download | Download |
| RSS | Download | Download | Download |
| Accessibility | Download | Download | Download |
| Reward & Incentive | Download | Download | Download |
| Frequency Is Everything | Download | Download | Download |
| Make It Viral | Download | Download | Download |
| Forget Product - Sell Relationship | Download | Download | Download |
