Craig is currently working on The Harkive Project: Rethinking Music Consumption for the Digital Age. The project explores the cultural, technological, economic and social factors surrounding popular music consumption in the digital age using The Harkive Project, an online, crowdsourced method of collecting stories from music listening across the world.
"We live in exciting times. In the entire history of popular music, fans have never had so many ways in which to consume our passion than we have right now," Craig said. "It is my belief that no two people have ever listened to music in precisely the same way, and I think this is particularly, increasingly true today. Some of us may use technology or services common to many others, or we may listen to music on the same type of journeys, or in similar spaces, and for similar reasons, but each of us nevertheless creates our own, unique patchwork from what is available to us.
"The Harkive Project wants to find out how and why you listen to music in the way that you do, and how the devices, technologies, formats, services and time available to you are combined to create your personal listening experience."