Warwickshire County Cricket Club Partnership

Birmingham City University is Warwickshire County Cricket Club’s first Official University Partner.

Announced at the end of March 2014, the partnership will last for at least three years. Our sponsorship of the Birmingham Bears NatWest T20 team in particular will help to cement our role as the university for Birmingham.

We will work together to fully utilise the sports and media assets of the stadium to create unique academic programmes for its students.

Preferential ticket rates for staff and students

Our staff and students can access preferential rates for T20 matches. Full details, including the discount code, can be found on our iCity site.*

(*University log-in required)

Access discount code

Cliff Allan, Vice Chancellor at Birmingham City University, said: “This is an excellent opportunity for the University to work in partnership with Warwickshire Cricket Club for the benefit of our students, who are able to take advantage of relevant work-based, research based, and large scale event management projects. 

“The University is also working closely with the club to identify opportunities to engage local communities in sport and education activities. Sponsoring the Birmingham Bears NatWest T20 team strengthens our links with exciting Birmingham organisations.”

WCC and our students

Our students have secured year-long placements working as part of the marketing department at Edgbaston Stadium. Grace Thornett started with the cricket club in September 2014 helping with the organisation's marketing, PR and sponsorship activity.

Student Shauna has also been working as a Commercial Executive, where she was able to help organise a kit launch event. She shares her experiences in this video.