Baby Ruth Villarama

Ruth Villarama After studying MA Film Distribution and Marketing at Birmingham City University, Ruth went back to the Philippines with a “fresh take on the global standards of film marketing & distribution”.

Latest film

Ruth (pictured) recently completed her latest film ‘Sunday Beauty Queen’ with post production support from the University. This has been premiered globally, at festivals including Busan International Film Festival, South Korea and the Metro Manila Film Festival (MMFF) in the Philippines. This was a pioneering development for the industry, as “for the first time in the history of the MMFF”, a documentary got accepted.   The dream to continually champion Filipino and Asian films is slowly elevating to new heights for the graduate, and to bring these films through Ruth’s newly opened micro cinema ‘CINEMA '76’ are works Villarama “finds joy doing at the moment. Thanks to BCU for guiding”. 

 A road map for the film industry

For Ruth, the choice to study MA Film Distribution and Marketing at Birmingham City University through the Chevening Scholarship stemmed from a national need to build a road map for the young film industry in the Philippines, to crack the code on how global Filipino & Asian films can be seen by wider audiences. This also introduced the various platforms available including learning industry practices, film policies in the UK and other countries.

Movies of different genres coming to life