LAURA CAMPBELL

Course: Fashion Business and Promotion
FMP: Lola for Lululemon

My vision is to dress a woman, and at the same time empower her - Hill-Norton.

Throughout this year, my research has been focused on the women’s sports industry. Covering lifestyle, wellness and fashion, I have been thorough in discovering out what is next for women in sports. Beginning with my dissertation titled: Fit for the Future: Women’s Lifestyle, which explored the women's fitness lifestyle in depth. My final major project is: a business plan, 360° plan and product strategy titled Lola for Lululemon. A  specialist clothing range for Lululemon for women over 55, serving as a brand extension.

View Laura's website