Cosmetics Branding and Promotion - MA

Attendance:
Full Time, Part Time
Starting:
September 2018
Campus:
Fees:
£6,900 per year for UK/EU Full Time 2018 entry (view all fees)
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If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in the course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development. 

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Why Choose Us?

  • We are the largest provider of fashion and textile education in our region and have an extensive portfolio of programmes and specialisations.
  • You can develop ideas and projects relating to your home town or country, comparing the European beauty sector with the rest of the world
  • You’ll be given opportunities to work on live projects with business and industry
  • We can help you to develop your career goals in cosmetics, branding and promotion with opportunities for internships
  • You’ll be given the opportunity to network and collaborate with other fashion students, our wider postgraduate community and beyond
Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Saturday 4 November 2017, between 12 and 3pm. Come along to find out more about our courses and see our facilities.

Book your place now

This course is open to International students

School of Fashion and Textiles Blog

Our blog is the online home for our community of aspirational, innovative and creative individuals. It’s for sharing our experiences and visionary ideas with each other, the industry and the world.

Read our blog

New £10,280 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,280 available for postgraduate study.

More about postgraduate loans

Entry Requirements

UK students
Essential

Minimum BA/BSc (Hons) 2.2 classification or equivalent.

Academic qualification requirement may be waived (at Admissions Tutor’s discretion) in cases of qualifying relevant work experience (minimum two years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours Degree and two years' relevant work experience.

EU/International students
Essential

IELTS 6 or TOEFL equivalent

International Students

Entry requirements here

UK or EU students

Award Start Mode Duration Fees
MA Sep 2018 FT 1 year £6,900 per year
PT 2 years £3,450 per year

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2018 FT 1 year £12,000 per year

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.

Here are the key areas you’ll need to address:

Your passion and motivations

Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?

Why this course?

Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.

What makes you a good postgraduate candidate?

Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.

Relevant academic or work experience

Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?

You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.

Get more information on writing personal statements

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*Non-EU students are not required to submit a personal statement when applying for this course.

What's included

You will have access to Moodle, the University’s online interactive learning platform, University blogs, and an online forum to cultivate the postgraduate community within the School and to highlight professional opportunities for MA Fashion and Textiles students.

You will also have use of the University Library, which includes a wealth of print and online learning resources. For students who need to improve their skills in digital literacy, including the use of specific software, the University offers training programmes through lynda.com.


Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

View additional costs for this course

This course is available part-time

If you're unable to use the online form for any reason, you can complete our pdf application form instead.

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage 1: Postgraduate Certificate

Each award is normally achieved within a 15 week study period (30 weeks for part-time students). Hence length of study for MA is 45 weeks and vacation (2 weeks).

Modules include:
Portfolio: Concepts and Treatments
40 credits

The main portfolio module at PGCert stage focuses on the relationship between you and your work. You will create a diary that explores a broad area of practical and theoretical dimensions surrounding your programme of study, creating focus which will inform your development to Diploma stage.

Professional Practice
20 credits

The purpose of this module is to gain a deeper understanding of your programme of study and how it relates to the wider context within the world of fashion. This is supported by a range of tutorials, seminars, lectures and progress reviews.

You will use a mixture of primary and secondary research to create a clear, original presentation that is organised, coherent, well-executed and has a clear communication.

Stage 2: Postgraduate Diploma

You will have one compulsory module:

Research Strategy
20 credits

The aim of this module is to encourage you to engage in the strategic planning and project management of work activities and studies relating to fashion cosmetics branding and promotion, personal development and career objectives.

You will complete a 3,000 word essay which outlines your research strategy. 

You will also choose one of the following modules:

Portfolio: Short Projects
40 credits

This module encourages you to be proactive in the pursuit of gaining real industry experience or seeking out professional views on your work as well as vocational opportunities.

You will establish professional benchmarks, familiarity with and knowledge of professional figures, companies and activities.

Critical Issues in Fashion and Textiles
40 credits

You will choose a research topic which is relevant to your area of interest and complete a 5,500 word written report with accompanying reflective, critical and contextual material. 

Stage 3: Masters

Major Project
60 credits

You will undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. This project will contribute to the acquisition of key BCU graduate attributes; creative problem solver, enterprising, professional and a work ready and global outlook.

Our course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.

You’ll develop your studies around your personal career ambitions and enjoy visits to industry events relevant to your interests . You can additionally arrange interviews with industry professionals working in cosmetics or beauty services promotion in the UK or globally.

As a graduate you’ll be able to apply your knowledge and practical skills to cosmetics branding and promotion, as well as sophisticated marketing and advertising concepts.

Assessment methods

Your course will include a mixture of practical projects and written work. You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner.

At each stage you will also write reflective reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. You are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

Classroom projects

You will be given opportunities to work alongside your peers in the wider Postgraduate Fashion and Textile community in order to create a fashion show. This annual ‘Vision for the Future’ fashion show is used as a fundraiser for charity. It is a collaborative project that relies entirely on student initiative within the course and beyond, and promotes peer tutoring and mentoring.

In addition to our focus upon you as cosmetics communicator, there are also opportunities for you to network with the professional world, and engage in external activities such as collaborating on projects  that enhance the student experience and provide ‘real life’ experience.


Postgraduate Fashion Finale Raises Money for Charity

The annual MA Fashion show, Vision for the Future, marked its fourth anniversary this year at BCU, flexing the talents of our Fashion Masters courses.

21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event. Supporting Cancer Research UK, the show raised £430 for charity and gave students an experience of creative production on a live project.

View more examples of student work...

Further Study

MA Cosmetics Branding and Promotion connects you to contemporary roles and teaches you how to continue learning and developing your practice as a cosmetics media professional after completing your course. The MA also has a proven track record in enabling students to progress to doctoral level research.

Trips and visits

Over the course we visit trade fairs and exhibitions in London. You will also have the opportunity to arrange your own trips to beauty, fashion, retail and cultural events and locations in Europe.

During the Diploma stage you are given the opportunity to visit Paris for the world’s premier fabric show, Premier Vision. The show offers up the season’s fashion directions some 18 months in advance, and is a useful tool to introduce you to all stages of the supply chain within which cosmetics branding and promotion sits.

Talk to the Course Director

If you would like to ask any questions about how this course can help you achieve your career ambitions, you are welcome to email the Course Director on Jasbir.Kaur@bcu.ac.uk . Alternatively, you can register for our next postgraduate open day or call our Course Enquiries Team on +44 (0)121 331 5595.

Enhancing your employability skills

On the course you’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the cosmetics sector.

Your research and experience of presenting your work in a professional manner will make you highly aware of current trends, cultural matters and industry practise. You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.

In addition to our expert staff, you will meet a wide range of visitors from the cosmetics industry who will offer insight into current business practices and issues.

Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Placements

You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in cosmetic branding and communication. 

The outcomes of such work, if it fits your programme aims, may also be deemed to contribute to your course work.

Often students can arrange placements to begin immediately after they have finished the course.  You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate jobs

After completing this course, you will be well equipped to pursue a career in:

  • Brand development
  • Marketing and communications
  • Fashion
  • Promotion
  • Public relations
  • Brand and product management
  • Trend analysis and forecasting
  • Advertising
  • Events management
  • Research

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our international students

Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.

Many of our fashion promotion students choose to develop projects directly linked to their home countries and conduct field research around the world.

We are proud of our extensive international graduate community, which has a particular focus in Asia.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Home to the Birmingham School of Architecture and Design, School of Fashion and Textiles, and School of Visual Communication, the five-floor site is packed with fashion design workshops, studios and social 'collision spaces.'

The campus also provides extensive workshop space, and the very latest in industry-standard equipment reflecting the broad range of study opportunities on offer.

You will have access to Vicon 3D, an external tracking motion capture facility, and Gypsy, an exoskeleton-based motion capture system to extend the many possibilities for production of 3D animation and films.

There's also a comprehensive range of tools and machinery in the wood and metal workshops.

You can use the latest in high-tech digital print, plus a range of other facilities including:

  • Editing and animation suites with unique equipment
  • Digital Visualisation Hub
  • Traditional print
  • Photographic studio and darkroom
  • High power laser cutters and rapid prototyping systems
  • Theatre
  • Fashion workshops
  • Computerised looms and printers
  • Art shop
  • Library
  • Café

We are committed to showcasing the best student concepts and collections in exhibitions and on catwalks that include London Fashion Week, London Free Range, New Designers and Birmingham Made Me.

Jasbir Kaur

Jasbir is Deputy Director of Postgraduate Programmes in Fashion and Textiles and has extensive experience in commercial textile design and magazine production. Her work is published internationally and she has specific research interests in South Asian fashion.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295