Birmingham City University : Marketing

Marketing - BA (Hons)

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Summary
Course Outline
Your Career
Entry Requirements & Applications

Birmingham City Business School

School
The Department of Business and Marketing

Campus
City North

Tariff
280

Duration
Full Time: 3 years

Fees
2012/13: £7,500 per year
2012/13 (International): £9,900 per year

Key Facts

Birmingham City Business School is approved and accredited by the Chartered Institute of Marketing (CIM) for the Dual Award of their highly respected Professional Diploma in Marketing.
So you not only get your degree, but you’re also eligible for the CIM Professional Diploma, subject to CIM membership and successful completion of two CIM modules.
Have the chance to work with exciting new facilities, such as a dedicated interactive marketing room.
Modules cover relevant, real-life issues, such as digital marketing, event management and the importance of a positive customer experience.
The course shares a core first year with BA (Hons) Marketing, Advertising and Public Relations giving you flexibility to transfer at the end of Year 1.
National Student Survey reports 83% of respondents are satisfied with the overall quality of the course (source: http://unistats.direct.gov.uk).
80% of students of the course are now employed in a graduate job (source: http://unistats.direct.gov.uk).

Why Choose Us?

Birmingham City Business School is a practice-based environment. From the start, you’re seen as a business professional.
As you will in your marketing career, you work as part of team to develop and communicate a new product concept, or design and implement a marketing research study.
You will draft advertising briefs and press releases, and develop marketing, advertising and public relations plans.
Like all first year business students, you and your team put together an integrated business plan focusing on a real business problem, which you pitch to industry experts ‘Dragons’ Den’-style. You could win money for the team to develop the business plan further during the rest of the year.
On completion of your course, you’re eligible for the award of the prestigious CIM Professional Diploma in Marketing, subject to membership of the CIM and successful completion of two CIM Professional Diploma modules: Managing Marketing and Project Management in Marketing which you study part-time at Birmingham City Business School.
Birmingham City Business School has the respect of professional marketing. It’s one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.

Providing an in-depth understanding of the principles and practice of marketing, together with a foundation of business knowledge and personal transferable skills, the BA (Hons) Marketing course has a reputation for excellence.

With its emphasis on real-world practice, it offers a deep understanding of marketing concepts and techniques and applies them to specialist environments, global marketing and creative industries marketing.

You will emerge as a highly practical marketing graduate who possesses key analytical problem-solving skills essential to a successful marketing career.

Modules

Autumn	Spring	Credits
First Year
Design in Marketing	Creative Concepts	15 each
Business Fundamentals		30
Marketing Fundamentals		30
Personal Development	The Customer Experience	15 each
Second Year
Autumn	Spring	Credits
Marketing Research	Finance for Marketers	15 each
Managing the Brand		30
Marketing Communications		30
Professional Development	Marketing, Advertising and Public Relations Practice	15 each
Optional Placement Year
Final Year
Autumn	Spring	Credits
In the final year you undertake 60 credits per term made up from core and optional modules. Those not marked core are your options.
Creative Industries Marketing	Customer Relationship Management	15 each
Global Marketing	Digital Marketing	15 each
Selling and Sales Management	Event Management	15 each
Web Marketing	Marketing Strategy (core)	15 each
Placement Project (core if you take a placement year)		30
Dissertation (not available if you take a Placement Project)		30

Placements

You will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.

Supported by your placement company, which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.

Approximately 150 Birmingham City Business School students go out on placement each year, supported by the placements office with workshops on CV writing, interview skills and the completion of application forms.

A note for all full-time students starting a Bachelor’s degree in 2012/13:

If you commence your studies in September 2012 under the new fees regime, and decide to undertake a placement year (making your degree a 4 year sandwich course), please note that you will not be charged a tuition fee for that particular year.

Assessments

You will encounter a variety of assessment methods throughout the course, including coursework portfolios, presentations and examinations.

You will benefit from participation in team-based and individual assessments which will require, for example, development and communication of a new product concept, design and implementation of a marketing research study, drafting of advertising briefs and press releases and the development of marketing, advertising & public relations plans.

Career Prospects

You will be able to pursue careers in a wide range of marketing roles including product management, sales, advertising, public relations and market research.

Further Study Options

This degree offers the maximum possible exemptions from Chartered Institute of Marketing (CIM) professional examinations, which you can study with Birmingham City Business School on a part-time basis.

Alternatively, you could go on to study the Chartered Institute of Public Relations Diploma, MA Marketing Management, MBA Marketing or MSc Management and Marketing.

Entry Requirements

A minimum of five GCSE's at grade C or above including Mathematics and English Language or equivalent qualification.
A minimum tariff score of 280 points made up of a minimum of two passes A2 Level, two 6 unit or one 12 unit AVCE. Remaining points can be made up from AS qualifications.
Applications are welcome from those with international qualifications (equivalent to those above, including nationally accredited Foundation courses). You must also have an English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550).
We welcome applications from mature students.
Our admissions tutor will be pleased to discuss individual circumstances with prospective students.

Application Details

For full-time study please apply through UCAS using code N500.

Search for this course on UCAS

Enquiries

Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.

Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.

Fees Notes

If you already have an equivalent level qualification, you may be charged a higher fee for your course. For further information visit the fees area of the Student Info section.

Birmingham City University : Marketing - BA (Hons)