Management and Marketing - MSc

Full Time
September 2016
TBC for UK/EU Full Time (view all fees)

Our aim for the Management and Marketing MSc is to develop you into a future manager, with the ability to make quick, effective decisions. You’ll also be trained to apply good business practice across a range of organisations.

Professional accreditations from the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM) ensure our course is fresh and relevant, and our past graduates have gone to work with established companies including Carl Zeiss UK.

What's covered in the course?

On this course you’ll establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager.

Marketing requires you to have a creative, flexible mind, being able to create considered, comprehensive marketing activities that suit the demographic and the business model. Throughout the course, we ensure you’re adept at this through the expertise of our lecturers and your own investigations.

Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans.

We’re constantly updating and maintaining our facilities, so you’ll work on state-of-the-art computer systems and learn the latest technologies. Marketing is a fast-changing industry, and we’ll keep you abreast of changes in new media and the digital environment.

The course will provide you with the skills employers really value, so it’s the perfect option if you want to change career directions or move up the corporate ladder. Previous students have secured jobs as ecommerce executives and business process analysts, for companies including VAX.

Why Choose Us?

  • Our accreditations from CIM and CMI ensure we have the best industry links, as well as keeping our courses fresh and relevant.
  • This course is mapped to the CIM Level 6 Diploma in Professional Marketing, giving you the maximum number of exemptions from the CIM Diploma, as well as the opportunity to complete further modules to gain the full Diploma.
  • Birmingham is a vibrant, multicultural city, with an array of museums, galleries, music venues and restaurants. Get more information about life in Birmingham.
  • Our graduates move on to successful careers where they apply their knowledge to full effect.
  • You’ll work alongside both UK and international students, creating a diverse, exciting atmosphere and a range of ideas.
  • We provide English language diagnostics and tutor support to help improve you in the international language of business.
  • The University is an active research centre, and the latest Research Excellence Framework 2014 report found that we’ve doubled the amount of staff producing internationally recognised research.
Visit our open day

Postgraduate Open Event

Our next Postgraduate Open Event is Wednesday 25 November 2015.

Book your place

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • Carl Zeiss UK
  • VAX

And in jobs such as:

  • SAT Business Process Analyst
  • E-Commerce Executive

Entry Requirements

We require one of the following:

UK students

An honours degree of a British University or equivalent institution (minimum 2:2)

An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)

A pre-masters programme approved by Birmingham City University

A pre-masters programme with a minimum of 55% average

Other qualifications will be considered on a case by case basis.

English Language requirements

International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University.

In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.

UK or EU students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year TBC

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Stage one

Marketing Management
15 credits
Managerial Finance
15 credits
People in Organisations
15 credits
Operations Management
15 credits
Enhancing Business and Management Skills
0 credits

Stage two

Entrepreneurship and Innovation
15 credits
International Strategic Management
15 credits
International Marketing Strategy
15 credits
Enhancing Business and Management Skills (continuation)
0 credits

Stage three

Managing for the Future
15 credits
Marketing in Practice
15 credits
30 credits

Course Structure

Our course is balanced to blend business and management with marketing, so you’ll learn important skills from both disciplines. The dissertation will also help you develop your abilities in research, organisation and time management - three skills that are desirable to every employer.

We allow graduates from diverse disciplines, or those seeking continuing professional development, to gain access to the study of business with a specialist area.

The course runs for 12 months and is split into three stages, each lasting 12 weeks and with exit points at the end of each stage. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Student stories

Lili Huang

I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.

Further Study

Further study opportunities include MPhil and PhD programmes.

Student stories: Rob Cooney

Jaguar Marketing Manager

Having worked at Land Rover and then the merged Jaguar Land Rover (JLR) in various roles, Rob Cooney is currently Jaguar Marketing Manager for JLR's Engineered to Order Division – responsible for extending the brand with a series of special editions and personalisation options.

Working alongside marketing experts from across a wide range of sectors and brands, I was able to benefit from a wide range of perspectives on approaches to marketing, while I was able to draw on my own experience for my main project, based around the LRX concept vehicle, which subsequently became the highly-successful Range Rover Evoque.

Enhancing employability skills

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka).

You’ll learn modern strategies and effective communication skills, which will help you to provide an employer with relevant and cutting-edge information. The research skills you develop doing your dissertation will also look very good on your CV.

Postgraduates earn an average £8,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


Graduates have obtained employment in consultancy, financial institutions and marketing.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our management and marketing course is most popular with international students from:

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

The Curzon Building

This course will be held at our newest facility, The Curzon Building, part of our City Centre Campus.

The £63 million building provides you with a unique learning space, featuring plenty of informal ‘break out’ areas available, creating an open, sociable atmosphere. There is also a new home for the Students’ Union, with its location moving to the restored Victorian pub The Eagle and Ball. Both City North and Millennium Point libraries have moved to the new building.

The dedicated social learning spaces ensure you’ll have the perfect facilities to work independently and confidently, having the time and support you need.

All this ensures that The Curzon Building is a vital support hub and a true central location for students in Birmingham City Centre.

Barny Morris

Associate Professor (Business) and Programme Manager for MSc Management

Barny is currently an Associate Professor working in the Birmingham City Business School and programme manager for the MSc Management programme.  Barny teaches on both undergraduate modules (Service Design) and postgraduate marketing programmes (Marketing Management and Strategic Marketing). He supports the University's internationalisation strategy by taking part in recruitment and teaching activities abroad in China.

Past roles have included:

  • Marketing, design and communications agency roles up to Account Director level working on national and international B2C and B2B client accounts (SEGA, Sony, Massey Ferguson, Finning Caterpillar, Megger, Turtlewax, PZ Cussons), including profit responsibility, operations and line management of account and design teams.
  • Business advisor and grant holder working with SMEs on introducing design and marketing processes and implementing a wide variety of design and marketing projects managing third party consultancy contracts.
  • Working in the UK construction sector as marketing manager, implementing multi-channel marketing and sales campaigns.
  • Independent marketing consultant, nationally accredited, working with a variety of SME organisations to deliver a variety of marketing activities.
  • Product designer, designing and developing patented street furniture products for the local authority market.
  • Published academic working as a researcher on EPSRC and ESRC projects within the design management and new product development areas. Projects included action research with GPT (GEC Plessey) investigating the ‘fuzzy’ front end of NPD and a project that investigated design consultancy management practices as an international cross comparison between Sweden, Denmark and UK consultancies.
UK prospective students:

UK enquiry form

+44 (0)121 331 5595

+44 (0)125 350 2917

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389


Already applied?

Email the applications team

+44 (0)121 331 6295