Management and Marketing - MSc

Full Time
September 2016
£7,500 for UK/EU Full Time 2016 entry (view all fees)

Our aim for the Management and Marketing MSc is to develop you into a future manager, with the ability to make quick, effective decisions. You’ll also be trained to apply good business practice across a range of organisations.

Professional accreditations from the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM) ensure our course is fresh and relevant, and our past graduates have gone to work with established companies including Carl Zeiss UK.

What's covered in the course?

On this course you’ll establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager.

Marketing requires you to have a creative, flexible mind, being able to create considered, comprehensive marketing activities that suit the demographic and the business model. Throughout the course, we ensure you’re adept at this through the expertise of our lecturers and your own investigations.

Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans.

We’re constantly updating and maintaining our facilities, so you’ll work on state-of-the-art computer systems and learn the latest technologies. Marketing is a fast-changing industry, and we’ll keep you abreast of changes in new media and the digital environment.

The course will provide you with the skills employers really value, so it’s the perfect option if you want to change career directions or move up the corporate ladder. Previous students have secured jobs as ecommerce executives and business process analysts, for companies including VAX.

Why Choose Us?

  • Our accreditations from CIM and CMI ensure we have the best industry links, as well as keeping our courses fresh and relevant.
  • This course is mapped to the CIM Level 6 Diploma in Professional Marketing, giving you the maximum number of exemptions from the CIM Diploma, as well as the opportunity to complete further modules to gain the full Diploma.
  • Birmingham is a vibrant, multicultural city, with an array of museums, galleries, music venues and restaurants. Get more information about life in Birmingham.
  • Our graduates move on to successful careers where they apply their knowledge to full effect.
  • You’ll work alongside both UK and international students, creating a diverse, exciting atmosphere and a range of ideas.
  • We provide English language diagnostics and tutor support to help improve you in the international language of business.
  • The University is an active research centre, and the latest Research Excellence Framework 2014 report found that we’ve doubled the amount of staff producing internationally recognised research.
Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Wednesday 23 November, between 2pm and 7pm. Come along to find out more about our courses and see our facilities.

Book now

This course is open to International students

Birmingham City Business School

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Visit our School site for more student work and extra information.

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*Postgraduate Taught Experience Survey 2016

Where our students go

Our students have gone on to work with companies such as:

  • Carl Zeiss UK
  • VAX

And in jobs such as:

  • SAT Business Process Analyst
  • E-Commerce Executive

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Chartered Management Institute

Entry Requirements

We require one of the following:

UK students

An honours degree of a British University or equivalent institution (minimum 2:2)

An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)

A pre-masters programme approved by Birmingham City University

A pre-masters programme with a minimum of 55% average

Other qualifications will be considered on a case by case basis.

English Language requirements

International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University.

In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.

UK or EU students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year £7,500

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage one

Managerial Finance
15 credits

This module helps you to develop a critical understanding of the financial objectives of the firm. You’ll be introduced to main accounting concepts and theories in order to undertake budgeting, financial control and evaluating financial performance. You’ll learn about a company’s investment and capital financing decisions, accounting ratios and how to interpret them, and company financial reporting under the International GAAP method.

Marketing Management
15 credits

You’ll be introduced to the core concepts of a market-orientated company, including theory and practice of consumer behaviour, marketing operations, tactics, budgeting, planning and strategy. You’ll be provided with problem-based case studies covering a variety of consumer and business contexts on a weekly basis, and you can work in teams to present your solutions.

Operations Management
15 credits

Here, you’ll explore the diverse range of activities that comprise the area of operations and process management tasks, issues and decisions. These three components are key to managing internal processes within organisations and across global supply chains. Topics include resource planning and control, learn synchronisation, quality management and operations and process design.

Individual and People Management
15 credits

This module provides a starting point for you to understand human resource management, to develop skills in recruitment and selection, negotiation, induction and team management. You’ll self-manage your studies, with a view to developing a Personal Development Plan (PDP) to enhance your management practice. There will be a wide range of global perspectives from different organisational structures, industries and cultures.

Stage two

Research Practice
15 credits

This module will develop your social research skills in areas that will be relevant to your dissertation or project module, and you’ll be able to identify ways and means of investigating and solving management research problems. By the end of the module, you’ll be expected to submit a topic outline for your dissertation.

International Strategic Management
15 credits

You’ll examine the strategic decisions that international businesses make from within a rational framework, i.e. the economic, market, finance and resource-based constraints that affect this decision-making process. You’ll look at how internationally orientated organisations remain competitive within their ever-changing, demanding international environment. The module addresses this process from the perspectives of strategic analysis, development and implementation.

Integrated Marketing Communications Planning
15 credits

This module provides exemptions to the CIM diploma, and equips you with the skills needed to critically analyse, evaluate and create an integrated marketing communications plan. It explores the importance of effective internal and external communications in building sustainable relationships and delivering customer value within a global context.

Strategic Brand Management
0 credits

You’ll be taught the theory and practice of strategic brand management, evaluating, deconstructing and rebuilding a brand using a range of frameworks. You’ll also explore the role of celebrity endorsement, sponsorship and brand placement in building brand credibility and personality to develop the necessary skillset for a professional marketer.

Stage three

15 credits

The dissertation is a piece of independent research where you can examine an area of your interest in greater detail. You’ll develop your topic outline from the stage two Research Practice module into a full proposal, producing a small-scale, high-quality professional research project. You’ll be supported throughout this by an individual supervisor, providing opportunities for feedback through one-to-one interaction.

Digital Marketing Strategy
15 credits

Companies often use a diverse range of digital marketing activities to create and sustain competitive advantage. This module will equip you with the attributes to do this, learning skills such as managing website designing, digital communications, campaign planning and search engine optimisation.

Course Structure

Our course is balanced to blend business and management with marketing, so you’ll learn important skills from both disciplines. The dissertation will also help you develop your abilities in research, organisation and time management - three skills that are desirable to every employer.

We allow graduates from diverse disciplines, or those seeking continuing professional development, to gain access to the study of business with a specialist area.

The course runs for 12 months and is split into three stages, each lasting 12 weeks and with exit points at the end of each stage. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Student stories

Lili Huang

I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.

This course is accredited by the following organisations:

Chartered Management Institute

All of our Management pathways have professional accreditation from CMI, as well as ensuring the courses are relevant and cutting edge, it means also means you will receive a CMI QCF Level 7 Certificate in addition to the Masters degree upon graduating.

You’ll be provided with CMI membership for the duration of the course, benefitting from full access to ManagementDirect, CMI’s market-leading online support tool for managers and leaders. You’ll also be eligible for the CMI’s mentoring scheme and have the opportunity to attend events, helping you network and create industry links.

We also have accreditation from CIM, with two Marketing pathway modules mapped to the CIM Level 6 Diploma in Professional Marketing, achieving the maximum number of exemptions from the CIM Diploma. On completion of this course, you’ll have the opportunity to attend a four-day block module course which will prepare you to sit the two further exams required to achieve the Diploma in addition to your Masters degree.

*Additional costs for CIM accreditation to cover tuition, assessment and membership are not included in the course fee.

Further Study

Further study opportunities include MPhil and PhD programmes.

Student stories: Rob Cooney

Jaguar Marketing Manager

Having worked at Land Rover and then the merged Jaguar Land Rover (JLR) in various roles, Rob Cooney is currently Jaguar Marketing Manager for JLR's Engineered to Order Division – responsible for extending the brand with a series of special editions and personalisation options.

Working alongside marketing experts from across a wide range of sectors and brands, I was able to benefit from a wide range of perspectives on approaches to marketing, while I was able to draw on my own experience for my main project, based around the LRX concept vehicle, which subsequently became the highly-successful Range Rover Evoque.

Enhancing employability skills

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka).

You’ll learn modern strategies and effective communication skills, which will help you to provide an employer with relevant and cutting-edge information. The research skills you develop doing your dissertation will also look very good on your CV.

Postgraduates earn an average £8,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


Graduates have obtained employment in consultancy, financial institutions and marketing.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our management and marketing course is most popular with international students from:

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Barny Morris

Associate Professor (Business) and Programme Manager for MSc Management

Barny Morris has worked at senior level on advertising accounts for companies such as Sony, SEGA, Turtlewax and PZ Cussons. Barny is the MSc Management Course Director, and is currently working on research and in-company teaching projects within the hospitality sector on service design and marketing with companies such as Greene King, Saint Gobain and Mitchells & Butler.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295