Management and Marketing - MSc

Full Time
September 2015
TBC for UK/EU Full Time (view all fees)
This course will run subject to revalidation approval. There will be changes to modules.

Through good times or bad, marketing is a crucial part of any organisation’s management operations. Effective communication of the brand is the bridge between company and customer.

It is difficult to overstate the importance of a considered, comprehensive marketing function led by a manager with a flexible, creative mind.

The Birmingham City Business School MSc Management and Marketing develops the skills, insights and expectations of a marketing manager able to lead a team in a competitive international arena.

Drawing on the expertise of your lecturers and your own investigations, you will be able to make justified marketing decisions, apply those decisions in a variety of contexts and communicate them fluently.

With an initial foundation of the functional aspects of management and an appreciation of the globalisation of business in all disciplines, your management studies assume a marketer’s mind, tasked with the personality, perception and public approval of the company you will represent.

Relevant to your backgrounds, interests and career aspirations, the Birmingham City Business School MSc develops business and management competences and research skills enhancing your employability and supporting your career advancement.

Find out more about Birmingham City Business School!

What's covered in the course?

The MSc allows graduates from diverse disciplines - or those seeking continuing professional development - to gain access to the study of business with a specialist area.

It provides an opportunity to combine the theory and practice of management with the completion of a substantial, in-depth dissertation focusing on marketing.

As well as high-level managerial competence and effective decision-making capability, the programme aims to develop skills in marketing practice and a critical awareness of the issues, problems and opportunities that characterise international marketing management.

Management, personal and academic competency, as well as guidance on developing research skills are grown and matured through the Enhancing Business and Management Skills module.

The 12-month course is run over four terms, the first three consisting of 12 weeks each and the fourth lasting for eight weeks.

The programme offers three exit points at Stage 1, Stage 2 and Stage 3.

Visit our open day

Postgraduate Open Event

Our next Postgraduate Open Event is Wednesday 25 November 2015.

Registration will open in the Autumn but in the meantime, why not sign up to receive email updates about the University?

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This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • Carl Zeiss UK
  • VAX

And in jobs such as:

  • SAT Business Process Analyst
  • E-Commerce Executive

Entry Requirements

We require one of the following:

UK students

An honours degree of a British University or equivalent institution (minimum 2:2)

An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)

A pre-masters programme approved by Birmingham City University

A pre-masters programme with a minimum of 55% average

Other qualifications will be considered on a case by case basis.

English Language requirements

International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University.

In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.

UK or EU students

Award Start Mode Duration Fees
MSc Sep 2015 FT 1 year TBC

International Students

Award Start Mode Duration Fees
MSc Sep 2015 FT 1 year £11,500

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Stage one

Marketing Management
Managerial Finance
People in Organisations
Operations Management
Enhancing Business and Management Skills

Stage two

Entrepreneurship and Innovation
International Strategic Management
International Marketing Strategy
Enhancing Business and Management Skills (continuation)

Stage three

Managing for the Future
Marketing in Practice

Course Structure

First and foremost, the programme aims to produce future managers able to improve the quality of management decision-making, leadership and business practice across a range of organisations and in a variety of contexts.

You gain the skills of information processing, analysis, synthesis and critical appraisal. You develop the ability to manage and make decisions in situations of ambiguity and uncertainty. As a marketer, you also an appreciation of the levels of creativity and innovation necessary for you – and your company – to stand out from the rest.

With a thorough grounding in the functional aspects of management and a constant focus on the impacts of the globalisation of business, your studies first establish the importance of a marketing orientation for successful businesses, demonstrating how marketing activity impacts on, and interacts with, the other functions of a business.

You will gain an understanding the process of developing and taking goods and services to market, and be able to evaluate the influence of marketing decisions on the overall corporate objectives.

Further modules explore the international marketing management role, enabling you to appreciate the major differences between national and international activities. Importantly, you also develop an understanding of applying marketing techniques in countries other than your own.

You will understand how to creatively and critically apply branding communication theories, and to evaluate and apply appropriate marketing communications methods to given business scenarios. You will also be able to develop and justify effective brand and communications plans.

At Master’s level you will study how marketing works in practice, and also develop a sense of how you as a manager will respond to changes in the management environment of the future, You will crown your achievement with a Dissertation, where you address and research a specific aspect of marketing, demonstrating real creativity and insight.

Student stories

Lili Huang

I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.

Further Study

Further study opportunities include MPhil and PhD programmes.

Student stories Rob Cooney

Jaguar Marketing Manager

Having worked at Land Rover and then the merged Jaguar Land Rover (JLR) in various roles, Rob Cooney is currently Jaguar Marketing Manager for JLR's Engineered to Order Division – responsible for extending the brand with a series of special editions and personalisation options.

Working alongside marketing experts from across a wide range of sectors and brands, I was able to benefit from a wide range of perspectives on approaches to marketing, while I was able to draw on my own experience for my main project, based around the LRX concept vehicle, which subsequently became the highly-successful Range Rover Evoque.

Employment Opportunities

Many students on the MSc Management Programmes have chosen to study at postgraduate level because of a need for higher level qualifications to enter their chosen career, or because they want to change career direction.

The programmes of study will give you the opportunity to develop higher level skills and can increase your marketability to employers. Many employers recognise the value of the analytical and research skills developed during the investigation for your dissertation as very useful.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


Graduates have obtained employment in consultancy, financial institutions and marketing.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our management and marketing course is most popular with international students from:

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

Moving to the Curzon Building

In September 2015 all business, English, law and social sciences courses will move to our City Centre Campus – and specifically The Curzon Building.

The £63m building will offer students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Curzon Building will also feature:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which will be located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

What do our students think?

"It's shaping out to be a great futuristic building."

English student Isaac will be moving into the building in September and had an exclusive tour of the new facilities.

Read Isaac's blog >>

Barny Morris

Senior Academic

Barny is currently a Senior Academic working in the Birmingham City Business School teaching on graduate and postgraduate marketing programmes. This includes management development programmes for blue chip multi-unit hospitality companies such as Rank, Saint Gobain and Greene King. He is also studying for a PhD on Service Innovation.

Past roles have included:

  • Marketing, design and communications agency roles up to Account Director level working on national and international B2C and B2B client accounts (SEGA, Sony, Massey Ferguson, Finning Caterpillar, Megger, Turtlewax, PZ Cussons), including profit responsibility, operations and line management of account and design teams.
  • Business advisor and grant holder working with SMEs on introducing design and marketing processes and implementing a wide variety of design and marketing projects managing third party consultancy contracts.
  • Working in the UK construction sector as marketing manager, implementing multi-channel marketing and sales campaigns.
  • Independent marketing consultant, nationally accredited, working with a variety of SME organisations to deliver a variety of marketing activities.
  • Product designer, designing and developing patented street furniture products for the local authority market.
  • Published academic working as a researcher on EPSRC and ESRC projects within the design management and new product development areas. Projects included action research with GPT (GEC Plessey) investigating the ‘fuzzy’ front end of NPD and a project that investigated design consultancy management practices as an international cross comparison between Sweden, Denmark and UK consultancies.
UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295