Through good times or bad, marketing is a crucial part of any organisation’s management operations. Effective communication of the brand is the bridge between company and customer.
It is difficult to overstate the importance of a considered, comprehensive marketing function led by a manager with a flexible, creative mind.
The Birmingham City Business School MSc Management and Marketing develops the skills, insights and expectations of a marketing manager able to lead a team in a competitive international arena.
Drawing on the expertise of your lecturers and your own investigations, you will be able to make justified marketing decisions, apply those decisions in a variety of contexts and communicate them fluently.
With an initial foundation of the functional aspects of management and an appreciation of the globalisation of business in all disciplines, your management studies assume a marketer’s mind, tasked with the personality, perception and public approval of the company you will represent.
Relevant to your backgrounds, interests and career aspirations, the Birmingham City Business School MSc develops business and management competences and research skills enhancing your employability and supporting your career advancement.
The MSc allows graduates from diverse disciplines - or those seeking continuing professional development - to gain access to the study of business with a specialist area.
It provides an opportunity to combine the theory and practice of management with the completion of a substantial, in-depth dissertation focusing on marketing.
As well as high-level managerial competence and effective decision-making capability, the programme aims to develop skills in marketing practice and a critical awareness of the issues, problems and opportunities that characterise international marketing management.
Management, personal and academic competency, as well as guidance on developing research skills are grown and matured through the Enhancing Business and Management Skills module.
The 12-month course is run over four terms, the first three consisting of 12 weeks each and the fourth lasting for eight weeks.
The programme offers three exit points at Stage 1, Stage 2 and Stage 3.
Candidates must satisfy the general admissions requirements of the programme, which are as follows:
You must have one of the following:
- An honours degree of a British University or equivalent institution (minimum 2:2)
- An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)
- A pre-masters programme approved by Birmingham City University
- A pre-masters programme with a minimum of 55% average
Other qualifications will be considered on a case by case basis.
International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University. In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.
Please apply online. Click here for the online application form.
For general information about applying to study at Birmingham City University, please refer to the Making your Application section.
International enquirers may contact the International Office for further help and advice.
Fees and Finance
Fees for students from the UK or EU countries?
|Sep 2014||FT||1 year||MSc||£7,000|
Fees for students from non-EU countries (International)?
|Sep 2014||FT||1 year||MSc||£10,500|
Most of our undergraduate and postgraduate courses start in September/October, at the beginning of the academic year. However, some courses also have January/February or April start options. Short courses take place throughout the year.
Many of our courses can be studied on a Full-Time (FT) or Part-Time (PT) basis.
We also offer a Sandwich (SW) option for some courses – this usually involves two periods of Full Time study separated by a 'sandwich' placement spent working in an occupation related your course.
Online Learning (OL) courses can be studied remotely, usually using online learning tools.
Fees quoted are only for the academic year or start date stated. Fees may change in future years.
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
Postgraduate students must find ways of funding their tuition fees and living costs rather than relying on government grants and loans. We offer further information on possible financial support.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK. Our reputation for excellence is soaring globally, thanks to the superb links we forge with industry, our international alliances, and our focus on practical, vocational learning.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
- Discover what current and former international students have to say.
University Approach to Employability
Our close links with business and the professions mean that our courses are always relevant, up-to-date and meet the exact needs of the current marketplace. Wherever possible, we involve employers in planning the curriculum, while many of our lecturers come from and maintain their links with industry, ensuring they are up to speed with the latest developments.
Employability will be an integral outcome of your studies.
Many students on the MSc Management Programmes have chosen to study at postgraduate level because of a need for higher level qualifications to enter their chosen career, or because they want to change career direction.
The programmes of study will give you the opportunity to develop higher level skills and can increase your marketability to employers. Many employers recognise the value of the analytical and research skills developed during the investigation for your dissertation as very useful.
Graduates have obtained employment in consultancy, financial institutions and marketing.
Further study opportunities include MPhil and PhD programmes.
First and foremost, the programme aims to produce future managers able to improve the quality of management decision-making, leadership and business practice across a range of organisations and in a variety of contexts.
You gain the skills of information processing, analysis, synthesis and critical appraisal. You develop the ability to manage and make decisions in situations of ambiguity and uncertainty. As a marketer, you also an appreciation of the levels of creativity and innovation necessary for you – and your company – to stand out from the rest.
With a thorough grounding in the functional aspects of management and a constant focus on the impacts of the globalisation of business, your studies first establish the importance of a marketing orientation for successful businesses, demonstrating how marketing activity impacts on, and interacts with, the other functions of a business.
You will gain an understanding the process of developing and taking goods and services to market, and be able to evaluate the influence of marketing decisions on the overall corporate objectives.
Further modules explore the international marketing management role, enabling you to appreciate the major differences between national and international activities. Importantly, you also develop an understanding of applying marketing techniques in countries other than your own.
You will understand how to creatively and critically apply branding communication theories, and to evaluate and apply appropriate marketing communications methods to given business scenarios. You will also be able to develop and justify effective brand and communications plans.
At Master’s level you will study how marketing works in practice, and also develop a sense of how you as a manager will respond to changes in the management environment of the future, You will crown your achievement with a Dissertation, where you address and research a specific aspect of marketing, demonstrating real creativity and insight.
Modules you can expect to study, and the level at which they are studied can be found below:
People in Organisations
Enhancing Business and Management Skills
Entrepreneurship and Innovation
International Strategic Management
International Marketing Strategy
Enhancing Business and Management Skills (continuation)
Managing for the Future
Marketing in Practice
Assessment is of a practical nature and is undertaken both individually and as a member of a team. The programme uses different types of assessment, which range from assignments, reports, presentations and examinations. The most common form of assessment is reports, which involve some form of problem solving analysis.
I chose Birmingham City University for two reasons: the high teaching standards and the excellent location in the heart of the second largest city in the UK.
I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.
During my academic study, I found that the tutors were helpful. There were plentiful resources for me to access, such as international advice and career advice. There were also courses run for international students to help them with their academic study. With the help of the Students’ Union, I did meaningful voluntary work, which made my university life more colourful.
I would like to do voluntary work after graduation; although it would be unpaid, I could learn a lot from the organisation. What is more, as a non-English speaker I can make progress in my oral and speaking English in the working environment. After one year of work experience, I will apply for postgraduate study. It is a good way to enhance my study experience by allowing me to relate theory to practice.
Prospective students from the UK or EU
- Take a look at our Frequently Asked Questions for answers to a range of questions about our courses and studying here.
- If you need further help, you can contact the Course Enquiries Team online by using the Course Enquiry Form.
- Alternatively, call us on +44 (0)121 331 5595.
Prospective students from non-EU countries
- International enquirers from non-EU countries may enquire via the International Enquiry Form.
- Alternatively, call us +44 (0)121 331 6714.
For an overview of our postgraduate courses and a range of other information please download our Postgraduate Prospectus (6Mb).