Management and Marketing - MSc

Course Overview

The essential course information

How to apply
Download the course factsheet
Full Time (1 year)
Birmingham City Business School
City Centre (from 2015)

New scholarships for 2015/16

Postgraduate Scholarships We're aiming to make a postgraduate qualification more affordable and can offer awards of up to £10,000 to selected students.

Find out more about scholarship opportunities for 2015/16

This course will run subject to revalidation approval. There will be changes to modules.

Through good times or bad, marketing is a crucial part of any organisation’s management operations. Effective communication of the brand is the bridge between company and customer.

It is difficult to overstate the importance of a considered, comprehensive marketing function led by a manager with a flexible, creative mind.

The Birmingham City Business School MSc Management and Marketing develops the skills, insights and expectations of a marketing manager able to lead a team in a competitive international arena.

Drawing on the expertise of your lecturers and your own investigations, you will be able to make justified marketing decisions, apply those decisions in a variety of contexts and communicate them fluently.

With an initial foundation of the functional aspects of management and an appreciation of the globalisation of business in all disciplines, your management studies assume a marketer’s mind, tasked with the personality, perception and public approval of the company you will represent.

Relevant to your backgrounds, interests and career aspirations, the Birmingham City Business School MSc develops business and management competences and research skills enhancing your employability and supporting your career advancement.

Find out more about Birmingham City Business School!

Key Facts

The MSc allows graduates from diverse disciplines - or those seeking continuing professional development - to gain access to the study of business with a specialist area.

It provides an opportunity to combine the theory and practice of management with the completion of a substantial, in-depth dissertation focusing on marketing.

As well as high-level managerial competence and effective decision-making capability, the programme aims to develop skills in marketing practice and a critical awareness of the issues, problems and opportunities that characterise international marketing management.

Management, personal and academic competency, as well as guidance on developing research skills are grown and matured through the Enhancing Business and Management Skills module.

The 12-month course is run over four terms, the first three consisting of 12 weeks each and the fourth lasting for eight weeks.

The programme offers three exit points at Stage 1, Stage 2 and Stage 3.

Download the Course Programme Specification

Entry Requirements

Candidates must satisfy the general admissions requirements of the programme, which are as follows:

Prior Qualification

You must have one of the following:

  • An honours degree of a British University or equivalent institution (minimum 2:2)
  • An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)
  • A pre-masters programme approved by Birmingham City University
  • A pre-masters programme with a minimum of 55% average

Other qualifications will be considered on a case by case basis.

English Language

International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University. In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.

How to Apply

To apply, please complete the most appropriate online application form from the list below.

Online application for UK or EU students
Sep 2015 MSc Full Time (1 year)
Online application for non-EU students
Sep 2015 MSc Full Time (1 year)

If you're unable to use the online form for any reason, you can complete our pdf application form instead.

For general information about applying to study at Birmingham City University, please refer to the Making your Application section.

International enquirers may contact the International Office for further help and advice.

Fees and Finance

Fees for students from the UK or EU countries?
Start Mode Duration Award Fees
Sep 2015 FT 1 year MSc TBC

UK/EU fees to be announced shortly

Register your details to receive an email once we've announced our UK/EU fees for 2015/16.

Fees for students from non-EU countries (International)?
Start Mode Duration Award Fees
Sep 2015 FT 1 year MSc £11,500

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

New scholarships for 2015/16

Postgraduate Scholarships We're aiming to make a postgraduate qualification more affordable and can offer awards of up to £10,000 to selected students.

Find out more about scholarship opportunities for 2015/16

International Students

International Students at BCU

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK. Our reputation for excellence is soaring globally, thanks to the superb links we forge with industry, our international alliances, and our focus on practical, vocational learning.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

University Approach to Employability

Birmingham City University is committed to preparing students for successful employability and professional careers. We have an innovative approach to employability that will help you obtain an interesting and well-paid graduate job.

Read our Employability Statement to find out more.

Employment Opportunities

Many students on the MSc Management Programmes have chosen to study at postgraduate level because of a need for higher level qualifications to enter their chosen career, or because they want to change career direction.

The programmes of study will give you the opportunity to develop higher level skills and can increase your marketability to employers. Many employers recognise the value of the analytical and research skills developed during the investigation for your dissertation as very useful.

Graduates have obtained employment in consultancy, financial institutions and marketing.

Further Studies

Further study opportunities include MPhil and PhD programmes.

Course Structure

First and foremost, the programme aims to produce future managers able to improve the quality of management decision-making, leadership and business practice across a range of organisations and in a variety of contexts.

You gain the skills of information processing, analysis, synthesis and critical appraisal. You develop the ability to manage and make decisions in situations of ambiguity and uncertainty. As a marketer, you also an appreciation of the levels of creativity and innovation necessary for you – and your company – to stand out from the rest.

With a thorough grounding in the functional aspects of management and a constant focus on the impacts of the globalisation of business, your studies first establish the importance of a marketing orientation for successful businesses, demonstrating how marketing activity impacts on, and interacts with, the other functions of a business.

You will gain an understanding the process of developing and taking goods and services to market, and be able to evaluate the influence of marketing decisions on the overall corporate objectives.

Further modules explore the international marketing management role, enabling you to appreciate the major differences between national and international activities. Importantly, you also develop an understanding of applying marketing techniques in countries other than your own.

You will understand how to creatively and critically apply branding communication theories, and to evaluate and apply appropriate marketing communications methods to given business scenarios. You will also be able to develop and justify effective brand and communications plans.

At Master’s level you will study how marketing works in practice, and also develop a sense of how you as a manager will respond to changes in the management environment of the future, You will crown your achievement with a Dissertation, where you address and research a specific aspect of marketing, demonstrating real creativity and insight.

Course Modules

Modules you can expect to study, and the level at which they are studied can be found below:

Stage 1:

Marketing Management

Managerial Finance

People in Organisations

Operations Management

Enhancing Business and Management Skills

Stage 2:

Entrepreneurship and Innovation

International Strategic Management

International Marketing Strategy

Enhancing Business and Management Skills (continuation)

Stage 3:

Managing for the Future

Marketing in Practice


Assessment Methods

Assessment is of a practical nature and is undertaken both individually and as a member of a team. The programme uses different types of assessment, which range from assignments, reports, presentations and examinations. The most common form of assessment is reports, which involve some form of problem solving analysis.

Rob Cooney

Graduated in 2010

Having worked at Land Rover and then the merged Jaguar Land Rover (JLR) in various roles, Rob Cooney is currently Jaguar Marketing Manager for JLR's Engineered to Order Division – responsible for extending the brand with a series of special editions and personalisation options.

With a passion for cars, I joined Land Rover with a technical background but ended up working predominantly in business and planning-oriented roles and realised this was where my interests lay. From there, I realised I wanted to get into a more marketing-specific role and learn even more about the subject, so a Master's in Marketing Management at Birmingham City University enabled me to step back and take an objective look at the topic.

Working alongside marketing experts from across a wide range of sectors and brands, I was able to benefit from a wide range of perspectives on approaches to marketing, while I was able to draw on my own experience for my main project, based around the LRX concept vehicle, which subsequently became the highly-successful Range Rover Evoque.

The knowledge I gained from the course gave me a deep understanding into a specialist but highly relevant subject. This now gives me the confidence to trust my instincts and deliver products with a high probability of success.

Lili Huang

I chose Birmingham City University for two reasons: the high teaching standards and the excellent location in the heart of the second largest city in the UK.

I enjoyed my studies very much. During the five-week pre-sessional English course, I got along well with my classmates, who came from all over the world. The most exciting things were the travelling arrangements made for us – it was a good way to make friends and get familiar with the country and its culture.

During my academic study, I found that the tutors were helpful. There were plentiful resources for me to access, such as international advice and career advice. There were also courses run for international students to help them with their academic study. With the help of the Students’ Union, I did meaningful voluntary work, which made my university life more colourful.

I would like to do voluntary work after graduation; although it would be unpaid, I could learn a lot from the organisation. What is more, as a non-English speaker I can make progress in my oral and speaking English in the working environment. After one year of work experience, I will apply for postgraduate study. It is a good way to enhance my study experience by allowing me to relate theory to practice.


Prospective students from the UK or EU
  • Take a look at our Frequently Asked Questions for answers to a range of questions about our courses and studying here.
  • If you need further help, you can contact the Course Enquiries Team online by using the Course Enquiry Form.
  • Alternatively, call us on +44 (0)121 331 5595.
Prospective students from non-EU countries
  • International enquirers from non-EU countries may enquire via the International Enquiry Form.
  • Alternatively, call us +44 (0)121 331 6714.


For an overview of our postgraduate courses and a range of other information please download our Postgraduate Prospectus (10Mb).

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