Through good times or bad, marketing is a crucial part of any organisation’s management operations. Effective communication of the brand is the bridge between company and customer.
It is difficult to overstate the importance of a considered, comprehensive marketing function led by a manager with a flexible, creative mind.
The Birmingham City Business School MSc Management and Marketing develops the skills, insights and expectations of a marketing manager able to lead a team in a competitive international arena.
Drawing on the expertise of your lecturers and your own investigations, you will be able to make justified marketing decisions, apply those decisions in a variety of contexts and communicate them fluently.
With an initial foundation of the functional aspects of management and an appreciation of the globalisation of business in all disciplines, your management studies assume a marketer’s mind, tasked with the personality, perception and public approval of the company you will represent.
Relevant to your backgrounds, interests and career aspirations, the Birmingham City Business School MSc develops business and management competences and research skills enhancing your employability and supporting your career advancement.
Find out more about Birmingham City Business School!
Key Facts
The MSc allows graduates from diverse disciplines - or those seeking continuing professional development - to gain access to the study of business with a specialist area.
It provides an opportunity to combine the theory and practice of management with the completion of a substantial, in-depth dissertation focusing on marketing.
As well as high-level managerial competence and effective decision-making capability, the programme aims to develop skills in marketing practice and a critical awareness of the issues, problems and opportunities that characterise international marketing management.
Management, personal and academic competency, as well as guidance on developing research skills are grown and matured through the Enhancing Business and Management Skills module.
The 12-month course is run over four terms, the first three consisting of 12 weeks each and the fourth lasting for eight weeks.
The programme offers three exit points at Stage 1, Stage 2 and Stage 3.
Download the Course Programme Specification
Entry Requirements
Candidates must satisfy the general admissions requirements of the programme, which are as follows:
Prior Qualification
You must have one of the following:
- An honours degree of a British University or equivalent institution (minimum 2:2)
- An equivalent graduate level qualification from an overseas university or equivalent institution (minimum 2:2)
- A pre-masters programme approved by Birmingham City University
- A pre-masters programme with a minimum of 55% average
Other qualifications will be considered on a case by case basis.
English Language
International students must be able to furnish satisfactory evidence of a level of attainment in English Language commensurate with study at Master’s level in the University. In most cases, this will be a minimum TOEFL score of 575 or a minimum IELTS score of 6.0 average.
Fees and Finance
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Fees for students from the UK or EU countries?
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| Start | Mode | Duration | Award | Fees |
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| Sep 2013 | FT | 1 year | MSc | £7,500 |
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Fees for students from non-EU countries?
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| Start | Mode | Duration | Award | Fees |
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| Sep 2013 | FT | 1 year | MSc | £10,500 |
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
Financial Support
Postgraduate students must find ways of funding their tuition fees and living costs rather than relying on government grants and loans. We offer further information on possible financial support.
University Approach to Employability
Our close links with business and the professions mean that our courses are always relevant, up-to-date and meet the exact needs of the current marketplace. Wherever possible, we involve employers in planning the curriculum, while many of our lecturers come from and maintain their links with industry, ensuring they are up to speed with the latest developments.
Employability will be an integral outcome of your studies.
Employment Opportunities
Many students on the MSc Management Programmes have chosen to study at postgraduate level because of a need for higher level qualifications to enter their chosen career, or because they want to change career direction.
The programmes of study will give you the opportunity to develop higher level skills and can increase your marketability to employers. Many employers recognise the value of the analytical and research skills developed during the investigation for your dissertation as very useful.
Graduates have obtained employment in consultancy, financial institutions and marketing.
Further Studies
Further study opportunities include MPhil and PhD programmes.
Course Structure
First and foremost, the programme aims to produce future managers able to improve the quality of management decision-making, leadership and business practice across a range of organisations and in a variety of contexts.
You gain the skills of information processing, analysis, synthesis and critical appraisal. You develop the ability to manage and make decisions in situations of ambiguity and uncertainty. As a marketer, you also an appreciation of the levels of creativity and innovation necessary for you – and your company – to stand out from the rest.
With a thorough grounding in the functional aspects of management and a constant focus on the impacts of the globalisation of business, your studies first establish the importance of a marketing orientation for successful businesses, demonstrating how marketing activity impacts on, and interacts with, the other functions of a business.
You will gain an understanding the process of developing and taking goods and services to market, and be able to evaluate the influence of marketing decisions on the overall corporate objectives.
Further modules explore the international marketing management role, enabling you to appreciate the major differences between national and international activities. Importantly, you also develop an understanding of applying marketing techniques in countries other than your own.
You will understand how to creatively and critically apply branding communication theories, and to evaluate and apply appropriate marketing communications methods to given business scenarios. You will also be able to develop and justify effective brand and communications plans.
At Master’s level you will study how marketing works in practice, and also develop a sense of how you as a manager will respond to changes in the management environment of the future, You will crown your achievement with a Dissertation, where you address and research a specific aspect of marketing, demonstrating real creativity and insight.
Course Modules
Modules you can expect to study, and the level at which they are studied can be found below:
Stage 1:
Marketing Management
Managerial Finance
People in Organisations
Operations Management
Enhancing Business and Management Skills
Stage 2:
Entrepreneurship and Innovation
International Strategic Management
International Marketing Strategy
Enhancing Business and Management Skills (continuation)
Stage 3:
Managing for the Future
Marketing in Practice
Dissertation
Assessment Methods
Assessment is of a practical nature and is undertaken both individually and as a member of a team. The programme uses different types of assessment, which range from assignments, reports, presentations and examinations. The most common form of assessment is reports, which involve some form of problem solving analysis.
Enquiries
Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.
Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.