Luxury Brand Management - MA

Attendance:
Full Time
Starting:
September 2019
Campus:
Fees:
£14,200 per year for UK/EU Full Time 2019 entry (view all fees)

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in the course?

The course encourages you to develop the skills and competences of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Why Choose Us?

  • Links to industry and regular contact with luxury brand professionals
  • International field trip opportunities to key industry and cultural events and locations
  • Supportive staff with many years of industry experience
Talk to the Course Director

If you would like to ask any questions about how this course can help you achieve your career ambitions, you are welcome to email the Course Director on Jasbir.Kaur@bcu.ac.uk . Alternatively, you can register for our next postgraduate open day or call our Course Enquiries Team on +44 (0)121 331 5595.

This course is open to International students

Fashion and Textiles Right Column

Discover the School of Fashion and Textiles

Visit our School site for more student work and extra information.

Visit the School website

School of Fashion and Textiles Blog

Our blog is the online home for our community of aspirational, innovative and creative individuals. It’s for sharing our experiences and visionary ideas with each other, the industry and the world.

Read our blog

Speak to an expert

If you’ve got any questions about the course, we’d love to hear from you. Please email the Course Director: Claire Kelly.

Email Course Director

Alternatively, you can register for our next postgraduate open day.

Entry Requirements

You are required to meet one of the following options:

Essential Requirements
Essential

An honours degree from a UK University

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Other qualifications will be considered on a case by case basis.

 

Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

Extra information for EU/International students
English language requirements

IELTS 6.0 (5.5 in all components) or equivalent is required

No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2019 FT 1 year £14,200 per year

International Students

Award Start Mode Duration Fees
MA Sep 2019 FT 1 year £14,800 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. Fees for 2019/20 will be published as soon as possible. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Personal statement

Students are required to submit a personal statement as part of their application for this course.

Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.

Here are the key areas you’ll need to address:

Your passion and motivations

Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?

Why this course?

Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.

What makes you a good postgraduate candidate?

Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.

Relevant academic or work experience

Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?

You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.

Get more information on writing personal statements

.

Additional costs

The additional costs listed at the bottom of the page are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

PgCert

Industry Practice & Context
20 credits

In this module you will meet Fashion and Creative Industry professionals and explore the contemporary management challenges facing Global Fashion. You will begin to develop your own professional practice skills as a future Fashion Manager, with an insight into the opportunities and threats emerging around the world.

Global Business Strategy
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

Leadership Development
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

PgDip

Project Management
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

International Strategic Planning for Luxury Brands:
20 credits

This module has been designed to prepare you for a professional role in Luxury Brand Management by providing you with the tools, skills and knowledge needed to make strategic marketing decisions.

You will explore contemporary management issues and consider the PESTLE factors, the psychology of luxury, and consumer profiles and behaviours most prevalent to your chosen market.

Taking an international attitude, this module asks that you explore global examples and perspectives through critical analysis and debate. An optional international field trip will assist in experiencing and navigating the nuances of the global luxury industry.

Research & Professional Skills
20 credits

This module will develop your industry research skills to support your critical development of research proposals and pilot studies. This combination of academic rigour with industry tools will enable you to gather and analyse relevant information and underpin your management decision making.

Masters

Major Project
60 credits

This self-directed study will allow you to explore an aspect of the Fashion Industry that interests you. You will address contemporary management issues through a project of your own design that will prepare you for a career in Global Fashion.

Course Structure

Your studies will be based at Parkside and Curzon at the City Centre Campus. You will begin your year with modules in Industry Practice & Context, Global Business Strategy and Leadership Development which will introduce you to a range of skills and experience that will form the foundation of your further studies. You will have regular opportunities to meet experts from the world of Luxury and guest speakers from the wider Creative Industries.

In the second term you will build on your knowledge of Global Business Strategies and continue to enhance your industry skills in the International Strategic Planning for Luxury Brands module. This will also be supported with modules in Project Management and Research & Professional Skills, letting you practise making research proposals and designing pilot studies for industry related projects.

Your last term of studies will concentrate on a Major Project module that will examine a contemporary management issue that currently affects the Global Luxury Industry. This is a self-directed project that you can design to focus on aspects of the Fashion Industry that you are most interested in.


Classroom hours

You will have up to 10 hours of lectures, workshops and seminars each week; and additional study time with tutorials, group projects, and online learning activities as independent study.

Talk to the Course Director

If you would like to ask any questions about how this course can help you achieve your career ambitions, you are welcome to email the Course Director on Jasbir.Kaur@bcu.ac.uk . Alternatively, you can register for our next postgraduate open day or call our Course Enquiries Team on +44 (0)121 331 5595.

Enhancing Employability Skills

Employability and key transferable skills are embedded within the course ethos to maximise your capabilities and understanding of potential career opportunities.

Many modules require group projects in the field to build first-hand knowledge of the Luxury Industry. The importance of positive contribution to a team and close working relationships with colleagues is a key feature.

The course is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry. 

Evaluating strategic and tactical business decisions will prepare you for working in Luxury Branding by enabling you to understand the changing environment of competitors and stakeholders and adapt your plans and working practice accordingly.

Your knowledge of management and marketing theories and how to apply them will be an advantage in many roles, and give you the flexibility to engage on many different levels with employers, clients and partners alike.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Typical roles our graduates can go into include:

  • Brand Manager
  • Content Designer
  • Visual Merchandiser
  • Marketing Manager
  • Luxury Branding Consulting
  • Fashion Journalist
  • PR
  • Luxury Industry Event Management

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our luxury brand management course is most popular with international students from:  

Parkside and Curzon Buildings

Our Facilities

You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

External Parkside Building and Water Feature
Parkside building from Curzon building
Parkside Interior
FB&C WGSN 1
ADM_FAS_WGSN Extra 1
FB&C LSN 1
Creative Cloud Photoshop 1
Creative Cloud Photoshop 2_CORRECT
Creative Cloud InDesign 1_CORRECT
FB&C amall group teaching Dean_CORRECT
ADM_FAS_FB&C teaching space 3
FB&C student Ell WS_CORRECT
FB&C student Paige MS_CORRECT
FB&P classroom lecture_CORRECT
FB&P Presentation Event Module 2_CORRECT
shared open learning spaces 1_CORRECT
shared open learning spaces 2_CORRECT
PhotographyStudio_Picture031_3294
PhotographyStudio_Picture056_3319
Claire Kelly

Claire Kelly

Lecturer/Pathway Leader for MA Fashion Management and MA Luxury Brand Management

Claire joined the Postgraduate Fashion and Textiles team in 2016, following a global career in Luxury Brand Management. A qualified Lecturer and Teaching Fellow, she has played an active role in developing the Fashion and Luxury Brand Management programmes to reflect the evolving landscape of these industries. Claire has been involved in various projects such as the ERDF funded Innovative Product Support Service and consulting for Stop The Traffik, a charity which opposes human trafficking. Claire’s international experience complements the global nature of the student cohort, and brings a worldwide perspective to their studies. As an academic, Claire is interested in the changing meaning of luxury and how this impacts businesses, customers and brands within the industry.

Read Claire's full profile