Luxury Brand Management - MA

Full Time
September 2016
£12,000 for UK/EU Full Time 2016 entry (view all fees)

Luxury brands are a global concern, and are tailored to appeal to certain demographics and certain businesses. On this course, you’ll learn the specialist skills and expertise needed for a successful career in luxury brand management, gaining the knowledge and attributes employers crave.

You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from the perspective of both producers and consumers.

What's covered in the course?

Our course enables you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. We’ll ensure you leave with a winning edge, with the skills needed to take on managerial and design roles in a highly competitive industry.

Brand values are also an important factor within the industry, so we encourage you to look at how international retail strategies change and develop.

Why Choose Us?

  • With a wide range of professional accreditations, excellent industry links and a practice-based approach to learning, we’re committed to giving you the best start for your future career.
  • We’re an active research centre, and the latest Research Excellence Framework 2014 report found that we’ve doubled the amount of staff producing internationally recognised research.
  • It is a chance for UK, EU and overseas students to communicate and gain different perspectives.
  • Our engaged, informative study sessions ensure you learn a range of vital skills that are relevant to managerial positions in a range of industries.
  • We keep our courses fresh, relevant and cutting-edge, keeping up to date with the latest trends and technologies.
  • Our graduates move on to successful careers where they apply their knowledge to full effect.

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be in Autumn 2016. The date will be confirmed soon and registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

You are required to meet one of the following options:

UK students

An honours degree from a UK University

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

Other qualifications will be considered on a case by case basis.


Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

International students
English language requirements

IELTS 6.0 (5.5 in all components) or equivalent is required

No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £14,500

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

Dean's scholarships

We welcome students from around the world to study one of these exciting and innovative MA programmes. Special Dean's Scholarships are available to outstanding international students who are offered and accept our offer on one of these programmes each year. They are granted at enrolment in the form of fee reduction.

The scholarship for this programme is £3,000.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000?

Postgraduate loans


Strategic Marketing
15 credits

The module is an introduction to the management of the marketing function. It establishes the centrality of a Marketing Orientation for successful businesses. It also demonstrates how marketing activity impacts on and interacts with the other functions of a business.

Managing People
15 credits

This module provides you with a well-rounded view of Management and Human Resource Management, taking in a range of organisational structures, industries and cultures of practice. It also provides you with foundation materials in Human Resource Management.  

Design Visualisation
30 credits

This module is designed to develop knowledge of visualisation and other forms of analogue and digital based techniques. This will provide you with the knowledge and abilities required in presenting marketing and advertising media. You will learn to develop appropriate methods using various techniques to demonstrate understanding of a service sector or product, selecting and adapting methods as appropriate and evaluating the effectiveness of the chosen methods as applied in practice.


Managing Finance
15 credits

In this module you’ll develop an understanding of the main financial objectives of a company and the constraints from other parts of an organisation that impact on the objectives. You’ll develop an understanding of accounting techniques used by enterprise managers to facilitate decision-making and control within the organisation as well as performance monitoring externally.

Global Business Strategy
15 credits

In this module, you’ll learn the strategic decisions that organisations make from within a rational framework. The rational frameworks that the module addresses are concerned with the economic, market, finance and resources based constraints that affect this decision making process. The module critically examines the strategic management process as it applies to internationally oriented organisations in their attempts to remain competitive within their ever changing and demanding international environments.

Personal Project (Research)
30 credits

This module introduces you to a range of research methods, contexts, procedures and resources appropriate to the level and scope required for research practice. The hypothesis and learning methods you develop results in a research report.

You’ll conduct a detailed investigation into the commercial and technical factors that apply to your chosen topic (as developed through the tutorial/seminar programme and subject to the approval of the course team). You’ll demonstrate mastery of the research techniques learnt in this module, resulting in a definitive formal project hypothesis.


60 credits

This module tests the hypothesis of your research from the previous module resulting in a substantial report supported by research findings or design work (theory-led) and a multimedia presentation of the project outcomes. Even the most practice-based projects must be presented in the context of relevant theory and the theory projects must contain some practical element (balance to be negotiated).

Course Structure

You’ll study full-time, over one year. The modules will use methods of learning, teaching and assessment which are appropriate to Masters-level study.

A proportion of contact time will be spent in teaching, but there will also be an emphasis on group work and group discussion. This way you can discuss with your classmates important issues and innovative ideas, sharing thoughts and opinions.

We also use case studies to enable you to understand, see the relevance and apply the general theory and content to the appropriate topic. You’ll also be expected to research and incorporate material from your specialist area into your assessments and coursework.

Enhancing Employability Skills

Upon graduating you’ll have the skills needed for a number of roles within the luxury brand sector. There will be management and design professions available, as well as roles in different sectors.

Postgraduates earn an average £9,000 per year more than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

* The Sutton Trust, 2015.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


Students who have graduated from this course have progressed to careers in a range of management and design professions within the luxury brand sector including those linked with production and design. The course also enables students to progress onto higher degree research.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further Information

Programme brochure

Download our brochure in English or Chinese:

PG Framework in English

PG Framework in Chinese

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our luxury brand management course is most popular with international students from:  

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course will be held at our newest facility, The Curzon Building, part of our City Centre Campus.

The £63 million building provides you with a unique learning space, featuring plenty of informal ‘break out’ areas available, creating an open, sociable atmosphere. There is also a new home for the Students’ Union, with its location moving to the restored Victorian pub The Eagle and Ball. Both City North and Millennium Point libraries have moved to the new building.

The dedicated social learning spaces ensure you’ll have the perfect facilities to work independently and confidently, having the time and support you need.

All this ensures that The Curzon Building is a vital support hub and a true central location for students in Birmingham City Centre.

Meet our staff

Dr Panch Suntharalingam

Course Director for MA Design and Visualisation

Dr Panch Suntharalingam is the course director for MA Design and Visualisation and the lead academic for MA Luxury Brand Management, MA Luxury Jewellery Management, and MA Luxury Product Management. Panch has collaborations with over 17 knowledge transfer partnerships with industry that have employed graduates from this course.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295