Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing and sharpen your creative skills. We’ll teach you to apply your knowledge to real business scenarios, so you can progress into employment, having already dealt with many situations you find in the working world.
You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.
If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.
*This course is subject to approval.
Summary of our new course
This top-up degree is designed to consolidate and build upon your knowledge and practice of marketing developed during previous study and in the workplace. It enhances your understanding of customer-focused management within an international business environment, enabling you to move towards a career as a marketing manager operating in an international context.
You will learn from experienced academics and respected professionals from the real world of business, to give you an insight into how businesses work, and enable you to put the theories into practice. We also have excellent facilities, all based within our state-of-the art City Centre Campus.
You can develop your skills through our student-led marketing agency ‘The Link’, working with real world clients and live projects alongside your studies. We also have dedicated facilities for you if you want to start your own business.
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, social marketing and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences. The course combines business theory with exciting current marketing themes, such as new digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.
You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on the successful Cure Leukaemia campaign.
You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.
Our next University-wide Open Day will take place on Saturday 8 October 2016. Come along to find out more about our courses and see our facilities.
Please note: we are currently reviewing our entire course provision for 2017/18. Details will be included in your registration email.
Visit our School site for more student work and extra information.
We accept a range of qualifications, the most popular of which are detailed below.
At the point of enrolment you must have GCSE English Language and Mathematics at Grade C or above. Equivalent qualifications will be considered.
|UK Qualification||Requirements 2016/17|
|Credits||240 UK credits or 120 ECTS credits in a marketing-related field|
|HND||Five distinctions at Level 2|
|ABE Advanced Diploma||At least grade B in two modules. You must have included the optional module Strategic Marketing.|
|BTEC Extended Diploma/ BTEC National Diploma||DMM|
|BTEC Diploma/ BTEC National Certificate||DD together with another qualification|
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
|EU/Non-EU (International) Qualifications||Requirements 2016/17|
|International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).||
Country-specific entry requirements and qualifications.
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
The programme welcomes applications from students who have significant relevant work or life experience but who may not necessarily meet all of the published academic requirements for their chosen course. The University must be satisfied that your work or life experience is equivalent to the qualifications that other applicants will be studying. We want all of our students to succeed and will only offer a place where we believe that an applicant is capable of completing their chosen course with a strong final degree classification.
The admissions team will be pleased to discuss individual circumstances with prospective students.
If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.
UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.
From A/AS Level with a minimum of 2 A Levels
If you are a full-time undergraduate applicant for 2016/17, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.
To be considered you must hold, or be predicted to achieve:
280 points or above from three A levels (equivalent to grades BBC or above)
predicted DMM at BTEC level
You will also be required to attend an interview.
|BA (Hons)||Sep 2016||FT||1 year||£9,000|
|BA (Hons)||Sep 2017||FT||1 year||£9,250||Apply via UCAS|
|BA (Hons)||Sep 2016||FT||1 year||£12,000|
|BA (Hons)||Sep 2017||FT||1 year||£12,000||Apply via UCAS|
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
You will be able to apply for 2017/18 via UCAS from 6 September 2016.
There are three ways to apply:
You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
Search our Frequently Asked Questions for a range of information about our courses and studying here.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
You’ll develop the necessary skills to design, plan, pitch and implement a strategically creative advertising campaign. This module will equip you with the necessary underpinning theory and teach you how to apply it practically for a career in marketing and advertising.
Digital Marketing Strategy
This module explores a diverse range of activities that comprise digital marketing, helping you to appreciate the differences between traditional and digital marketing activities. You’ll develop a solid understanding of how to use and apply contemporary marketing techniques.
You’ll gain insight into the major differences between the role of the marketing manager in domestic and international marketing decision-making, contributing to the core vision of the programmes.
Marketing Strategy and Planning
Marketing is usually involved in providing information used in strategic decision-making and is often used in the forefront of executing such decisions. It’s considered very important that marketers have a solid understanding of strategy and planning as it enables them to tailor to the specific needs of the organisation. This module will train you to challenge the complexities of preparing and implementing customer-focused plans.
You’ll look at CRM technologies, customer profiling, the development of relationship approaches and customer contact process and communication techniques.
Social marketing, best known for its use in public health campaigns (anti-smoking, drink-driving, drug abuse, sexual health, etc.), is an increasingly important feature of contemporary marketing practice with societal behaviour change high on the agenda of politicians, NGOs and business.
You’ll be initiated in the realities of marketing within the constraints of one planet living. Sustainability now forms part of a consumer’s everyday consciousness, and this module aims to make you proficient in the marketing strategies and tactics specifically designed to secure a socially equitable, environmentally-friendly and economically fair and viable business.
This module provides a brief overview of the discipline of marketing and then gives the opportunity to gain insight into the major differences between the role of the marketing manager in domestic and in international marketing decision-making.
International Business Strategy
This module is concerned with the economic, market, finance and resources-based constraints that affect the decisions that organisations make within both rational and non-rational frameworks.
Examine and learn how to utilise marketing strategies online in this innovative and engaging course.
Overall you’ll study eight modules, with assessments taking place at the end of each term. Assessment includes a range of methods designed to mirror the real world of marketing , as well as exams. You’ll be asked to produce marketing plans, portfolios and case studies, and take part in group presentations and projects.
You’ll spend time in lectures, seminars and one-on-one sessions with your tutors and we encourage you to get involved with extra-curricular activities to help your CV such as mentoring, creating blogs or even competitions to design your own business. We believe it’s very important to support you in making the most of your time with us to get the most from your top-up year as you can.
The list below represents a complete list of approved modules, however for operational reasons we cannot guarantee that there will be places available for all students who select a module, or that all modules will run in any given academic year.
Dana Le was studying Hotel Management in Switzerland when an internship in the field of hospitality and events made her realise her interest in Marketing. She decided to change direction and came to Birmingham City University to develop her knowledge with a top-up course. After graduating, she intends to go on to study a Master's degree before starting her own wedding and party planning business. She has been impressed by the support of the tutors, the Centre for Academic Success and the opportunities that the University has provided.
If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.
It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.
When you complete your top up degree, you can go on to study the Chartered Institute of Marketing (CIM) Professional Diploma. At the end of the course you can complete two extra modules to get the CIM Professional Diploma in Marketing. Unlike other institutions, our course covers your extra tuition and CIM membership. Graduating with a professional diploma as well as a degree will enhance your employability, as you’ll have a host of specialist and transferrable skills that businesses always search for.
You can also stay with us to do your postgraduate studies on courses such as MA Public Relations and MSc Management and Marketing.
There are many opportunities to visit businesses and meet experts and professionals. We encourage you to attend events, enter national and international competitions and get involved with clients through The Link.
Ashan Khan was awarded one of our travel scholarships and went out to Marrakech for two weeks. He volunteered in a variety of places, helping to build orphanages and support people with Down’s Syndrome. He credits his experience with landing him a marketing internship at Renault Retail Group.
”There was tough competition (for the role)”, says Ashan. “But this experience made me stand out and was one of the key talking points during my recruitment process.”
This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.
You’ll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.
The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Overseas students studying in the UK are happier and have a better learning experience compared to those studying in other countries.
The International Undergraduate Students: The UK's Competitive Advantage report asked 365,754 international students studying outside their home country to give their feedback on what it's like to study in this country. And the UK scored top in every aspect.
So if you're looking at studying with us, you'll be making a good choice.
Overall measures: ranked positions
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our students come from around the world but our international marketing course is most popular with international students from:
We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
Our staff are at the top of their field, regularly publishing research and maintaining links with successful businesses across the globe. They use their strong industry connections and memberships to bring you invaluable opportunities and introduce you to industry professionals.
Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.