Developed with leading industry partners, this accelerated full-time two-year degree has been developed to address a skills gap in the emerging worlds of digital, mobile, social media and entertainment. This course delivers agency ready talent for digital’s new and emerging industries. Throughout the course, team working, communication and other transferable professional skills are both taught and learned through experiential immersion in industry practice.
If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. Next year’s course will also have a new name: Digital Marketing - BA (Hons). We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.
The course starts by developing your knowledge and understanding of business and production structures within interactive entertainment; at the same time, we’ll be showing you how to build your professional confidence and career profile. .
You will cover multi-platform, multi-channel identity and promotion, client and audience requirements, discovery and research methods, project definition, creative strategy, video production, user interface design, project management , digital asset deployment, brand development and content marketing.
The course will contextualise specific skills into job disciplines and experiences within interactive entertainment and also focuses more on the technology as you’ll cover managing creative teams, metadata, performance marketing, social media strategy/measurement and future media trends.
Teaching takes place in a modern production studio based in Birmingham City Centre where you’ll be provided with studio space to complete projects and a laptop with all the software you’ll need for the duration of the course.
All teaching is delivered by leading industry experts in fields such as branding, video, social media, production and content marketing.
You will be taught by staff with experience in the industry, having worked with such big-name companies as the BBC, ITV, Diageo, Samsung and WPP.
I cannot imagine a better way to make a course to be more useful and informative. The tutors were incredibly helpful and there was so much we could apply to our projects. Anna Raycheva, Brave Tomatoes
The course was great! My head is stuffed with new info! I found the tutors to be extremely thorough and informative in their teaching. They applied theory to real world projects to help with understanding and the practical exercises were very useful. Hayley McCaffery, Content Editor, Spark44
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We can offer help if you’re worried or want to explore other options. We’ll also let you know of course vacancies once you get your results.
Visit our School site for more student work and extra information.
We accept a range of qualifications, the most popular of which are detailed below.
Applicants will also need a good portfolio and example of written work to bring to interview at an Applicant Visit Day. See Portfolio Guidance tab.
At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications and/or experience will be accepted
|UK Qualification||Requirements 2016/17|
|GCE A Level/ AS Level||BBB at A Level, excluding General Studies and Critical Thinking (300 points)|
|Access to Higher Education Diploma||Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 20 credits at Level 3. Media related Access courses only.|
|BTEC National Diploma (12-units not including early years)||D*D* combined with other level 3 qualifications to achieve a minimum total of 320 UCAS points|
|BTEC Extended Diploma (18-units not including early years)||DDM (320 points)|
|BTEC Subsidiary Diploma/ National Award (6-units not including early years)||Combined with other level 3 qualifications to achieve a minimum total of 320 UCAS points|
|BTEC Diploma in Foundation Studies in Art and Design||Distinction|
|International Baccalaureate Diploma||30 points overall|
|Irish Leaving Certificate||300 points, including 4 higher level passes|
|Scottish Higher/ Advanced Higher||300 points, including 3 higher level passes|
|Welsh Baccalaureate (core plus options)||120 tariff points combined with other level 3 qualifications to achieve a minimum total of 300 UCAS points|
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
|EU/Non-EU (International) Qualifications||Requirements 2016/17|
|IELTS||6.5 (no less than 6.0 in any bands) or equivalent|
|International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).||30 points overall
Country-specific entry requirements and qualifications.
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.
UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.
From A/AS Level with a minimum of 2 A Levels
If you are a full-time undergraduate applicant for 2016/17, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.
To be considered you must hold, or be predicted to achieve:
300 points or above from three A levels (equivalent to grades BBC or above)
predicted DMM at BTEC level
You will also be required to attend an interview.
Be the first to hear about our Clearing 2016 places and access a range of advice from experts on how to forget a bad exam and survive the summer. We’ve got your back.
|BA (Hons)||Sep 2017||FT||2 years||£9,250 per year||Apply via UCAS|
|BSc (Hons)||Sep 2016||FT||2 years||£9,000 per year||Apply via UCAS|
|BA (Hons)||Sep 2017||FT||2 years||£12,000 per year|
|BSc (Hons)||Sep 2016||FT||2 years||£12,000 per year|
If you're unable to use the online form for any reason, you can complete our PDF application form instead.
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
We would like you to bring along some of your work which demonstrates your abilities and interest in the specific discipline you are applying for. This will provide valuable support for your application and enable the academic team to make a prompt and appropriate decision. We are looking for commitment with teamwork, innovation with discipline, empowerment with accountability, and finally enthusiasm.
We require you to bring the following:
Please ensure that any work you bring along is clearly labelled with your name and UCAS number.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements). NTI Birmingham courses aim to connect students with industry locally, nationally and globally, in alignment with student aspirations. Opportunities to engage with industry in an alternative location are always promoted but are never compulsory so students can make a decision based around their individual responsibilities, lifestyle and finances.
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
There are three ways to apply:
You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
Search our Frequently Asked Questions for a range of information about our courses and studying here.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
During the first year, you will study five taught modules giving you an introduction to the importance of marketing within interactive entertainment. Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight. On average, these modules feature around 12 hours of teaching time per week.
In addition, you will undertake two project modules, working on specific tasks in partnership with industry. During the project modules, you will be in the studio every day, from 9.30am to 4.30pm, Monday to Friday, with some Fridays given to you as “Google Fridays” so that you may wish to work on your own projects. There will also be “strategic alignment” periods where you team up with students from the Digital Art and Games Development courses, to work on a project as one group.
This module provides grounding in marketing theory, the interactive entertainment landscape and its various channels of communication. You will develop a range of research and discovery skills and will be challenged to interpret findings to identify and communicate key influences and data. You will also gain skills in trends, report writing and listening tools.
This module looks at defining the aims and objectives of a project/campaign according to commercial needs. You will develop market research skills and will be challenged to analyse competition and look for opportunities to engage audiences within a specific business sector, meeting client and audience requirements and carrying out market research.
This module looks at branding and planning a project/campaign in keeping with a business’s core message and values. You will develop visualisation, planning and writing skills and will be challenged to apply these skills to devise user experiences and journeys that prompt the desired response.
You will learn more about multi-screen channels and platforms (including mobile), examining current and emerging technologies and honing your market research skills to identify opportunities in this dynamic marketplace. You will explore in more detail topics such as gamification, apps, social and casual gaming, emerging technologies and "red button" content delivery.
Campaign Integration and Deployment
This module looks at the importance of content in reaching, maintaining and rewarding customers. You will develop skills to plan and structure content in line with a project/product deployment, harnessing your understanding of content marketingto strategise market reach. Further topics include content marketing and customer relationship management (CRM).
Interactive Entertainment Production: One
This is part one of a set of production modules that enable you to put your specialist skills and developing professional skills into practice, working as part of a multi-disciplinary production team. This module looks at the importance of maintaining brand message during the production of campaign/interactive entertainment products. You will acquire valuable new skills in creative production and strategic planning.
Interactive Entertainment Production: Two
This module looks at applying gamification and game design principles during the production of a targeted entertainment product. You will mix with both the digital art and game programming students to plan and spec a game product according to audience and client requirements, developing communication and time management skills to meet the multiple deadlines of multiplatform marketing campaigns.
During your second year, there will be a further five taught modules, with more opportunities to learn from guest lecturers. Teaching time during these modules will again be around 12 hours per week.
You will undertake one major project module, where you will go through the process of scoping, defining and pitching the creation of your own project, which may include your own digital marketing campaign, a new product, or even working with an industry partner to create digital marketing content for them.
You may wish to partner up with the digital art students and game development students, where “strategic alignment” periods will help you to then go through the planning, production management and testing phases, to help create a new product. During the project module, you will be in the studio every day, from 9.30am to 4.30pm, Monday to Friday (again with some Fridays given to you as “Google Fridays” so that you may wish to work on your own projects.)
Interactive Entertainment Landscape
This module looks at the interactive entertainment landscape from a technical perspective, examining the different technical teams involved in bringing products to market, their various skill sets and the workflow processes they follow. You will develop your media language skills so you are able to fully brief a creative/technical team.
You will build on your existing knowledge of content marketing by exploring strategies for new products and services that do not benefit from the backing of an established brand and customer base. You will develop your writing skills and learn how to fine tune copy for the web to attract search engines and their users.
You will build on your existing knowledge of social media platforms, taking a closer look at analytical and measurement tools as a means to direct strategic plans and measure success. You will also look at opportunities for generating revenue, financing projects and promotion, and develop your analytical skills.
This module looks at project management in a production environment. You will develop practical methods for planning and managing the complex process of developing an interactive technological product to keep production on track and on time. You will also develop a phased strategy for bringing a brand new product to market.
This module looks at the importance of testing and evaluating user experience to ensure a new interactive entertainment product is fit for purpose before being launched. You will develop practical skills for planning and conducting research with testers to gather direct feedback, and will further develop evaluation skills to interpret findings and provide recommendations.
Product Development: Production Three
This module looks at the feasibility of bringing a complex interactive entertainment product to market, taking you through the process of scoping, defining and pitching a new game through to the planning, production management and testing phases. You will take on the role of ‘producer’ helping to oversee and manage the process.
In the first year, you'll develop core analytical and marketing skills, before putting them to use in multi-disciplinary teams to create two strategically design interactive entertainment products (e.g. games, apps, video, etc.). In the second year you'll contextualise those skills into job disciplines and experiences within Interactive Entertainment.
You will be assessed in a variety of different ways, including practical project work – both group and individual – presentations, written reports, practical portfolios and oral exams.
Assessment is embedded into the course, which will mean your learning experience isn't constantly interrupted by assessment. You are also assessed on your work within a project delivery team while you are based within our simulated studio environment.
You'll be assessed in a variety of different ways, including practical project work – both group and individual - presentations, written reports, practical portfolios as well as oral exams.
You are also assessed on your work within a project delivery team whilst you are based within our simulated studio environment.
Assessment is embedded into the course, which will mean your learning experience isn't constantly interrupted by assessment; allowing you to concentrate on becoming an effective team member.
Students on the Interactive Entertainment degree courses at Birmingham City University work on live briefs with real clients. Here we follow some students on a 10-week project with the Wellcome Trust.
This undergraduate course has been specifically designed to follow on to our one year, postgraduate courses at NTI Birmingham:
Complete one of our MSc or MAs after your degree, and you'll gain further valuable studio experience, industry connections and a Masters qualification in the time most students gain an undergraduate degree!
Alternatively, Birmingham School of Media at Birmingham City University offers a wide range of MA courses, allowing you to specialise in such areas as online journalism, social media, photography, public relations, television or event management.
Details can be found on the postgraduate section of the website.
By the time you graduate, a whole year before most students, you’ll have two years of tangible, interactive entertainment products and campaigns development experience under your belt, ready to launch your dream career as a digital marketer.
On successful completion of the programme, you will be able to:
Teaching staff identify periodic job placement opportunities throughout the course. In addition, ‘Gamification’ systems are built into programme delivery, allowing students to earn the chance for work placements.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Overseas students studying in the UK are happier and have a better learning experience compared to those studying in other countries.
The International Undergraduate Students: The UK's Competitive Advantage report asked 365,754 international students studying outside their home country to give their feedback on what it's like to study in this country. And the UK scored top in every aspect.
So if you're looking at studying with us, you'll be making a good choice.
Overall measures: ranked positions
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Our students come from around the world but our interactive entertainment course is most popular with international students from:
The New Technology Institute (NTI) is a part of Birmingham City University's City Centre Campus at University House.
We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.
Mark Brill brings over 20 years experience in digital marketing and advertising.
He is a leading mobile and innovation strategist and has worked with a diverse range of global brands (Diageo, Chevrolet, Samsung, Kellogg's, Unilever and Louis Vuitton) as well as leading advertising agencies across the WPP and Aegis groups.
He also brings experience of working with small businesses and charities. Besides his brand work, Mark chairs the DMA Mobile and Connected Marketing Council, both promoting and developing best practice in the channel.
He is a thought leader and regular conference speaker at events such as Internet World and TEDx.