Future Media: Pro - MA / MSc

Full Time
September 2016, September 2017
NTI Birmingham
£9,500 for UK/EU Full Time 2016 entry (view all fees)

Future Media: Pro – MA / MSc has been co-created with global communications agency McCann Erickson, as well as a panel of other top digital advertising and marketing agencies, to build a vocational Master’s degree that gives you intensive, real-world experience.

Successful students gain either an MA or MSc in their subject, depending on which route they take. Future Media: Pro graduates are industry-ready, and have gone on to work with established companies 383 Media, ASUS, Decathlon and BEC-TERO.

New for 2017/18

Future Media

If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.

Sign up for course updatesMore about our new curriculum

What's covered in the course?

Our courses will ensure you gain real-world experience and knowledge, working on digital marketing campaigns, brand and product promotion, developing mobile and social media content and devising digital and video campaigns.

You’ll be working from nine-to-five, four days per week for nine months in the Future Media Studio at Birmingham City University’s New Technology Institute. For the remaining three months you’ll be working with industry partners to professionalise your own expertise in your choice of specialism.

You’ll get to tackle live briefs generated by our partners, including Mediacom, Think Jam, Found, Red Bee Media, 383 Media and SapientNitro, as well as working in multidisciplinary teams which will include your peers from both the MA and MSc courses.

We provide you with the opportunity to immerse yourself in the latest technology, techniques and innovations, putting ideas into practice, making digital media assets and creating a portfolio that will see you stand out from the crowd in today’s competitive job market.

On Future Media: Pro, there are neither linear lectures nor lengthy dissertations and exams. Instead, we focus on intensive, interactive tuition by industry professionals, offering you first-hand knowledge and award-winning experience. You’ll get to work in teams to strategise, create and deploy solutions, all under the guidance of industry mentors. Assessment is based on portfolios of your practical work, written reports and pitch presentations.

Underpinning all project work will be a strong emphasis on innovation, business strategy, analytics, monetisation and the importance of integrated campaigns that address a range of brand activity and new marketing techniques across all platforms and channels.

Why Choose Us?

  • The course has been developed with marketing agencies and advertising agencies, as well as recruitment experts, to ensure it covers the skills and knowledge you will need to succeed.
  • You’ll get to work on challenging, enticing briefs from our partners, including Found, The Drum, SapientNitro, Mediacom, Red Bee Media, 383 Media and Think Jam.
  • You’ll be taught by lecturers who are experts in their field, who currently work in the industry and have access to relevant contacts including LinkedIn and Silktide.
  • There is extensive support available for developing your employability skills, including CVs, networking skills and online profiles.
  • The University is an active research centre, and the latest Research Excellence Framework 2014 report found we have doubled the amount of staff producing internationally recognised research.
  • The course is studied at NTI Birmingham, a school within the Faculty of the Arts, Design and Media, and provides you with your own agency studio as well as state-of-the-art media resources in our £180 million Parkside production centre, part of the new £260 million City Centre Campus.
Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Wednesday 23 November, between 2pm and 7pm. Come along to find out more about our courses and see our facilities.

Register now

This course is open to International students

NTI Brmingham

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Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • 383 Media
  • ASUS
  • Decathlon

And in jobs such as:

  • Project manager
  • Account executive
  • Digital strategist

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

Future Media: Pro is open to applicants who are innovative and enterprising and can demonstrate an aptitude for project management, creative asset development or strategy and analysis.

UK students

You must be a graduate. If you do not have a degree, you may be accepted if you can demonstrate equivalent experience and / or qualifications.

You will be required to undertake a set task as part of the interview process to assess your aptitude for either route-way. A place on the MSc or MA will be offered, subject to both your preferences and the potential you can demonstrate. You will not be required to commit to a particular route-way at the online application stage, so if you are unsure which route to apply for this can be discussed during the interview.

You will still be required to select and undertake one of the set tasks as part of the interview process, each geared to assessing aptitude for a particular route-way.

You may have existing qualifications in Ideally you will demonstrate a talent/aptitude for areas such as
  • Marketing
  • Business Studies
  • English / Linguistics
  • Economics / Statistics
  • Multimedia / Digital Content Creation
  • Art and Design
  • Media and Communications
  • Journalism / PR
  • Psychology.
  • Project management
  • Ideas and strategy
  • Design and/or content creation
  • Research, statistics and analysis
  • Social media.
EU/International students
English - IELTS 6.5 (no less than 6.0 in any bands). We do also accept students who have TOEFL or Pearsons. For information on equivalence scores and pre-sessional language courses please visit English Language provision.

Which route to apply for - MSc or MA Future Media?


Are you strategic, methodical, analytical and have viable ideas? Do you have strong communication skills and can demonstrate commercial awareness?

Apply for MSc Future Media if this describes you and you are interested in these roles / areas:

  • Account handling / planners: involves strategic thinking, consumer research, planning, building, generating ideas, having digital knowledge and developing client relations
  • Search: involves compiling and analysing data, problem solving, reporting, having technology knowledge and business awareness
  • Media planner / brand planner / brand strategists: involves working effectively with a wide range of people, analysing research data to determine best placement for the client's needs, devising strategies

Are you creative with original ideas? Are you passionate about technology and have entrepreneurial flair?

Apply for MA Future Media if this describes you and you are interested in these roles / areas:

  • Creative: Generating ideas and concepts and also have skills in some of these areas: web design, InDesign, Illustrator, HTML, copy writing or video content
  • Digital Account Planning: involves strategic thinking, consumer research, planning, building, generating ideas, having digital knowledge and developing client relations.

UK or EU students

Award Start Mode Duration Fees
MA / MSc Sep 2016 FT 1 year £9,500
Sep 2017 FT 1 year TBC

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA / MSc Sep 2016 FT 1 year £12,000
Sep 2017 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements). NTI Birmingham courses aim to connect students with industry locally, nationally and globally, in alignment with student aspirations. Opportunities to engage with industry in an alternative location are always promoted but are never compulsory so students can make a decision based around their individual responsibilities, lifestyle and finances.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

MA Pathway Modules

Future Media: Pro is divided into seven modules. Six of these modules work through an agency-based methodology, which provides you with information in every discipline of digital marketing and communications. The seventh is a three-month Master's-by-Practice module, where every student chooses to professionalise their own specialism through close collaboration with a leading organisation and/or industry mentor.

For MA students, the learning experience and outcomes concentrate on:

  • Client account handling and creative direction.
  • Creative brief writing, concept development, visualisation and copywriting.
  • Customer relationship management, task models, user journeys and wire frame development.
  • Creative skills development in design, brand development and guardianship.
  • Web analytics, search and social media monitoring.
  • Video content creation, production and delivery for deployment.
Future Media (Stage one PgCert)
15 credits

Learn how to raise your own online profile, reach audiences and influence targets.

Discovery: Creative, Technical and Planning (Stage one - PgCert)
30 credits

See how research and metrics shape creative strategy, planning, KPIs and ROI.

Project Management and Solutions (Stage one - PgCert)
15 credits

Work with industry partners to deliver creative client briefs and digital marketing communications solutions.

Creative Skills: Design and Production (Stage two PgDip)
30 credits

Design a multi-platform campaign with an industry partner.

Future Media: The new rules of digital communication (Stage two PgDip)
15 credits

Produce and direct a multi-platform campaign to deliver real video assets for deployment.

Development and Deployment (Stage two PgDip)
15 credits

Plan, seed and measure online multi platform campaigns with top industry agencies and their clients.

Masters by Practice (Stage three Masters)
60 credits

Further your professional development with industry partners as you apply your talent, knowledge and skills to professionalise your choice of digital media specialism.

MSc Pathway Modules

For MSc students the learning outcomes focus on:

  • Client account handling and campaign planning.
  • Strategic approaches to audience research, competitor analysis and brand auditing.
  • Technical brief writing, media planning and measurement.
  • Customer relationship management, user experience mapping and prototyping.
  • Web analytics, search and social media monitoring.
  • Digital media asset development, video production, optimisation and monetisation.
Future Media (Stage one PgCert)
15 credits

Learn how to raise your online profile, reach audiences and influence targets.

Discovery: Strategy and Research (Stage one PgCert)
30 credits

See how research and metrics shape UX, CRM, engagement KPIs and ROI.

Project Management and Planning (Stage one PgCert)
15 credits

Work with industry partners to deliver technical briefs.

Web Analytics and Social Media Monitoring (Stage two PgDip)
30 credits

Work with industry partners in content management, optimisation and analytics.

Future Media: The new rules of digital communication (Stage two PgDip)
15 credits

Produce and direct a multi-platform campaign to deliver real video assets for deployment.

Deployment and Planning (Stage two PgDip)
15 credits

Plan, seed and measure online multi-platform campaigns.

Masters by Practice (Stage three Masters)
60 credits

Further your professional development with industry partners.

You will work full-time hours over 12 months, and be provided with support from our experienced team of tutors and staff. All Future Media: Pro students follow a shared core curriculum, which includes interaction between peer groups, as well as collaboration with top media agencies, brands and organisations.

Our MA and MSc courses have been designed to reflect the digital media industry’s need for new talent with professional skills and approaches to problem solving. We nurture today’s strategic planners (on the MSc course) and creatives (on the MA course) for tomorrow’s challenges and opportunities.

You have the option to apply for either the MA or the MSc pathway. Both options are taught at the same time with shared content, assignments, tutors and industry practitioners so that all students get the full learning experience. Importantly, the emphasis of the teaching is bespoke to each pathway so that MSc students and MA students achieve the learning outcomes that best meet their own professional development objectives. 


Currently the MSc/MA Future Media course is not offered on a part-time basis, however the option is available for students to enrol on multiple modules and work towards either a Postgraduate Certificate or Diploma in Future Media. Or, you could work towards the full MSc/MA Future Media over a period of several years.

Enhancing your employability skills

The Future Media courses have been specifically designed by some of the UK's leading digital communications agencies to prepare new talent to hit the ground running in communications agencies and creative, planning and marketing teams. Jobs in this highly competitive market include digital marketing managers, brand strategists, digital designers, social media marketers, content producers, web analysts, UX developers, account managers, creative directors, media planners, copywriters, bloggers, events managers, PR and communications consultants.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate jobs

Past graduates of the course have gone straight into full-time employment and their own successful digital ventures. UK and international students have secured roles as varied as project managers, account executives, digital strategists, UX architects, CX managers, UX designers, account directors, producers and consultants. 

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Trips and visits

You will be issued with your own travel budget to allow for timetabled and impromptu visits to industry partners, agencies and clients in the UK.

There are also several opportunities for limited numbers of students to attend national and international digital media conventions in the UK and overseas.

All Future Media: Pro students attend London Agency Week, where you will be introduced to leading digital marketing, creative, interactive and full service advertising agencies. If you choose the MSc option, you will also have an additional web analytics week in London, where you will work with established companies Mediacom and Found on live projects for prestigious clients.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our future media course is most popular with international students from:  

Barbados Flag


Trinidad and Tobago

Trinidad and Tobago

Gamer camp course facilities
NTI students
NTI foyer
Gamer camp Mindugas Play

The New Technology Institute (NTI) is a part of Birmingham City University's City Centre Campus at University House.

We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.

Gamer Camp

  • Dedicated games development studio space.
  • Apple and Android target devices.
  • One high spec PC for game development per code and art student and high spec laptop per business student. As a Gamer Camp student you have your own PC and desk in a games development studio.
  • Wacom Cinetiq graphics tablets for selected art roles, such concept, GUI and character.
  • PlayStation 4 development and test kits. We were one of only five universities in Europe to receive PS4 Dev at launch.
  • PlayStation VITA development and test kits.
  • Perforce Source Control.
  • Hansoft Project Management software.

Two-Year Fast-Track

  • High spec PC laptop (Games Development, Digital Art and Design and Production) for the duration of the course.
  • MacBookAir laptop (Digital Marketing) for the duration of the course.
  • Dedicated studio space for projects.

Future Media and Film Futures

  • Access to dedicated studio space including iMac computers to deliver projects with external clients.
  • IMDB Pro.

You will be taught by award-winning staff with industry experience. Future Media: Pro's Course Director, Mike Villiers-Stuart, has worked as a producer for the BBC, helping brand and promote the corporation globally, winning international awards, including a BAFTA. He has also worked as Head of Creative Services at ITV's Carlton Broadcasting Group, as well as setting up his own multimedia company to work with digital media groups in Europe, the Middle East, Asia and Africa.

Mark Brill

Senior Lecturer in Digital Communication and Future Media

Mark has worked in digital advertising and marketing for over 20 years and during that time his focus has been on delivering campaigns in emerging channels: web, mobile, social and now innovation through The Internet of Things. He has worked with global agencies such Aegis Dentsu and WPP, and brands including Unilever, Mondelez, Louise Vuitton and Chevrolet (to name just a few). Professionally, his strength is as a strategist – a role that combines data, insights and creative development. Mark’s teaching philosophy takes its cue from the punk ethic by encouraging students to give things a go and try out their ideas: ‘Here’s a chord, here’s a another, here’s a third. Now form a b(r)and!’ 

Mike Villiers-Stuart

Senior Lecturer in Future Media and Digital Communication

Mike started his broadcasting career in 1983 as a journalist in cable TV newsrooms and progressed to becoming a news Producer/Director before moving into broadcast TV as a Network Director for Thames Television and Producer for the BBC.

In 1990, Mike joined the BBC team responsible for branding and promoting the corporation globally winning international awards, including BAFTA and D&AD Gold for on-air and off-air marketing and promotions campaigns.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295