Future Media - MA / MSc

Attendance:
Full Time
Starting:
September 2017
Campus:
NTI Birmingham
Fees:
£8,900 for UK/EU Full Time 2017 entry (view all fees)

Future Media: Pro is a postgraduate MA/MSc programme that does what it says:

  • Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
  • Media is acquiring your digital media skill-set with top media agencies and emerging technologies.
  • Pro means proving your professionalism in experiential assignments and professional practice.

The MA and MSc Future Media: Pro course uniquely combines professional agency practice with the latest industry insights and authoritative academic methods. It's a winning formula and a proven pathway to success for our graduates:

“I’ve received three job offers, before finally accepting a role as a Digital Marketing Executive... All my interviewers regarded the Future Media: Pro course as exceptional and unique...” Matt Harrison, MSc Future Media: Pro graduate 2015.

“Today is the first day of my internship… and everything they've thrown at me so far Future Media: Pro has made me fully equipped to deal with …” Rishma Hansil, MA Future Media: Pro graduate 2015.

What's covered in the course?

Our courses ensure you gain real-world experience and knowledge so that you are ‘agency ready’ when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with leading digital agencies, developing brand and product promotions with prestigious clients, making mobile, social  and virtual content with award-winning industry professionals and building new user journeys with emerging technologies and state-of-the –art resources.

You’ll be working from nine-to-five, four days per week for nine months in the Future Media: Pro Studio at Birmingham City University’s new £260 million City Centre campus. For the remaining three months you’ll be working with your choice of industry partner to professionalise your own expertise in the agency skill-sets you want develop: MA students tend to choose broad, strategic and creative roles while MSc students often prefer tactical, planning and analytics jobs. Either way, we’ll give you the tools you need to realise your ambitions.

You’ll get to work with top agency professionals and impressive client accounts on state-of-the-art campaigns as you tackle challenging briefs with our industry partners who include some of the worlds most important agencies: Unruly, Mediacom, Think Jam, Found, Red Bee Media, AMV XLAB  and SapientNitro. And, you’ll  be working in multidisciplinary teams to broaden your skill-sets as well as fine-tuning your own expertise with your MA and MSc peers. 

“Thanks to Future Media, my final project and your mentorship... I've completed my internship, got my visa and now I'm a full time Account Manager working at Ping Pong Digital..." Amy Zhu, Account Manager, Ping Pong Digital, MA Future Media 2014-15

Why Choose Us?

  • All our staff are professional academics with decades of proven experience and award winning track records in digital marketing communications and advertising.
  • Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns that reach billions of users around the planet every moment of every day and in every conceivable way.
  • All your assignments are rooted in real-world briefs with prestigious links to industry and bespoke professional mentoring so you learn the skills by doing the job.
  • Your final three-month project is all about you, your choices and your professional development: most students who leverage their project as a mentored conduit to employment gain a job in their field of choice.
Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Wednesday 26 April 2017, between 2pm and 7pm. Come along to find out more about our courses and see our facilities. You can't book your place just yet, but register your interest and we'll send you an email when you can book.

Register your interest

This course is open to International students

NTI Brmingham

Discover NTI Birmingham

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • 383 Media
  • ASUS
  • Decathlon

And in jobs such as:

  • Project manager
  • Account executive
  • Digital strategist

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

Future Media: Pro is open to applicants who are innovative and enterprising and can demonstrate an aptitude for project management, creative asset development or strategy and analysis.

UK students
Essential

You must be a graduate. If you do not have a degree, you may be accepted if you can demonstrate equivalent experience and / or qualifications.

You will be required to undertake a set task as part of the interview process to assess your aptitude for either route-way. A place on the MSc or MA will be offered, subject to both your preferences and the potential you can demonstrate. You will not be required to commit to a particular route-way at the online application stage, so if you are unsure which route to apply for this can be discussed during the interview.

You will still be required to select and undertake one of the set tasks as part of the interview process, each geared to assessing aptitude for a particular route-way.

You may have existing qualifications in Ideally you will demonstrate a talent/aptitude for areas such as
  • Marketing
  • Business Studies
  • English / Linguistics
  • Economics / Statistics
  • Multimedia / Digital Content Creation
  • Art and Design
  • Media and Communications
  • Journalism / PR
  • Psychology.
  • Project management
  • Ideas and strategy
  • Design and/or content creation
  • Research, statistics and analysis
  • Social media.
EU/International students
Essential
English - IELTS 6.5 (no less than 6.0 in any bands). We do also accept students who have TOEFL or Pearsons. For information on equivalence scores and pre-sessional language courses please visit English Language provision.

Which route to apply for - MSc or MA Future Media?

1

Are you strategic, methodical, analytical and have viable ideas? Do you have strong communication skills and can demonstrate commercial awareness?

Apply for MSc Future Media if this describes you and you are interested in these roles / areas:

  • Account handling / planners: involves strategic thinking, consumer research, planning, building, generating ideas, having digital knowledge and developing client relations
  • Search: involves compiling and analysing data, problem solving, reporting, having technology knowledge and business awareness
  • Media planner / brand planner / brand strategists: involves working effectively with a wide range of people, analysing research data to determine best placement for the client's needs, devising strategies
2

Are you creative with original ideas? Are you passionate about technology and have entrepreneurial flair?

Apply for MA Future Media if this describes you and you are interested in these roles / areas:

  • Creative: Generating ideas and concepts and also have skills in some of these areas: web design, InDesign, Illustrator, HTML, copy writing or video content
  • Digital Account Planning: involves strategic thinking, consumer research, planning, building, generating ideas, having digital knowledge and developing client relations.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2017 FT 1 year £8,900
MSc Sep 2017 FT 1 year £8,900

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2017 FT 1 year £12,000
MSc Sep 2017 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

You will need to apply online direct to the university for this course. A link to the form will be available soon as well as details of the course fee. We'd like to send you an email once the link is available to save you checking back - just sign up for an update.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements). NTI Birmingham courses aim to connect students with industry locally, nationally and globally, in alignment with student aspirations. Opportunities to engage with industry in an alternative location are always promoted but are never compulsory so students can make a decision based around their individual responsibilities, lifestyle and finances.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

What's included? 

You will be given £250 travel and accommodation allowance for placement activities.

MA Pathway Modules

For MA students, the learning experience and outcomes concentrate on:

  • Client account handling and creative direction.
  • Creative brief writing, concept development, visualisation and copywriting.
  • Customer relationship management, task models, user journeys and wire frame development.
  • Creative skills development in design, brand development and guardianship.
  • Web analytics, search and social media monitoring.
  • Video content creation, production and delivery for deployment.
Discovery
15 credits

This module unpacks the tools, frameworks and processes to critically review industry insights, scholarship and trends in digital communications using case studies and client/agency briefs.  Students will be incited, disrupted and challenged to think analytically and holistically by industry specialists and tutors through field trips, workshops, debates, mentorships and their own blogs/online discussions around emerging technologies in the digital arena. 

Design (strategic) and Project Management (creative)
30 credits

The module exposes students to the jeopardy of client-facing delivery and deadlines around: informed persuasive briefing, campaign construction and ‘pitching’ techniques. The objective here is for students to deliver real-world advertising agency briefs and authoritatively unfold their contents in personal presentations to account managers and clients for live feedback. All students are instructed in project management methods and mentored throughout by agency partners in industry. MA students apply strategic insights to an integrated brief and creative brief.

Digital Production
15 credits

This workshop based module immerses MA and MSc students in the hands-on making and delivery of digital marketing assets and media planning. The centrepiece of each student’s output is a professionally produced 30” self-promoting video. Using state-of-the-art resources, technicians from industry and their learning to date, students translate theory into practice to make tangible, targeted outputs for real world deployment across multiple channels.

Deployment (strategy) and Creative Direction
30 credits

The module exposes MA students to the client-facing responsibilities of ‘Deployment’ with particular emphasis on creative asset alignments to emerging technologies, trends in optimisation and attribution modelling. In this, students focus on project completion, user insights and testing, compliance, key performance indicators and metrics to provide holistic, accurate information around client and customer KPIs in the user journey (UJ) and conversions. 

Film Marketing , Planning and Deployment (optional)
15 credits

This module will give students a thorough grounding in the skills necessary to successfully plan and carry out a film marketing strategy. Working with leading industry agencies and their movie studio clients, the module will specifically examine the role of the distributor and the ways in which distributors market films from strategizing, through to planning out budgets and implementation.

Final Major Project
15 credits

In this self-directed Master’s level assignment, students use their teaching and learning experience, industry mentors and professional development plans to frame, develop and deliver a 3-month portfolio of practice or written dissertation that showcases their professional proficiency and specialist expertise in digital marketing and advertising communications. 

MSc Pathway Modules

For MSc students the learning outcomes focus on:

  • Client account handling and campaign planning.
  • Strategic approaches to audience research, competitor analysis and brand auditing.
  • Technical brief writing, media planning and measurement.
  • Customer relationship management, user experience mapping and prototyping.
  • Web analytics, search and social media monitoring.
  • Digital media asset development, video production, optimisation and monetisation.
Discovery
15 credits

This module unpacks the tools, frameworks and processes to critically review industry insights, scholarship and trends in digital communications using case studies and client/agency briefs.  Students will be incited, disrupted and challenged to think analytically and holistically by industry specialists and tutors through workshops, debates, mentorships and initiating their own blogs/online discussions around emerging technologies in the digital arena. 

Design (tactics) and Project Management (planning)
30 credits

The module exposes students to the jeopardy of client-facing delivery and deadlines around: informed persuasive briefing, campaign construction and ‘pitching’ techniques. The objective here is for students to deliver real-world advertising agency briefs and authoritatively unfold their contents in personal presentations to account managers and clients for live feedback. All students are instructed in project management methods and mentored throughout by agency partners in industry. MSc students apply planning insights to an integrated brief and a creative brief.

Digital Production
15 credits

This workshop based module immerses MA and MSc students in the hands-on making and delivery of digital marketing assets and media planning. The centrepiece of each student’s output is a professionally produced 30” self-promoting video. Using state-of-the-art resources, technicians from industry and their learning to date, students translate theory into practice to make tangible, targeted outputs for real world deployment across multiple channels. 

Deployment (planning) optimisation and attribution
40 credits

This 40-credit module exposes MSc students to the client-facing responsibilities of ‘Deployment’ with particular emphasis on planning alignments to emerging technologies, trends in optimisation and attribution modelling. In this, students focus on project completion, user insights and testing, compliance, key performance indicators and metrics to provide holistic, accurate information around client and customer KPIs in the user experience (UX) and conversions. 

Film Marketing , Planning and Deployment (optional)
15 credits

This module will give students a thorough grounding in the skills necessary to successfully plan and carry out a film marketing strategy. Working with leading industry agencies and their movie studio clients, the module will specifically examine the role of the distributor and the ways in which distributors market films from strategising, through to planning out budgets and implementation.

.

Final Major Project
15 credits

In this self-directed Master’s-level assignment, students use their teaching and learning experience, industry mentors and professional development plans to frame, develop and deliver a three-month portfolio of practice or written dissertation that showcases their professional proficiency and specialist expertise in digital marketing and advertising communications.

As the tsunami of future media continues to grow exponentially, we’ll teach you how to ride the wave, optimise emerging technologies and exploit opportunities in a sea of new and evolving digital communications markets.

You’ll get to work in teams to strategize, create and deploy real campaigns for big brands, you’ll experience the jeopardy of client-facing deliveries and you’ll be guided by industry mentors and tutors throughout the process. There are neither exams nor lengthy dissertations in Future Media: Pro; every assignment is rooted in client or agency briefs and all your work is assessed on the quality of your delivery, your ‘pitch’ presentations, your professional reports and your practice. This experiential learning equips you with the knowledge you need to achieve your Masters, a creditable track record of professional practice and an accumulation of evidence that you can showcase in your continuing personal and professional development. 

You’ll spend the first nine months of your year progressing through the theory and practice of developing and delivering digital marketing and advertising campaigns to client briefs. You’ll be learning on the job as the course embeds you with agencies and teaches you their methodologies, exposes you to professional practice and challenges your abilities in self-reliance, teamwork and performance under pressure. You’ll learn how to talk-the-talk and walk-the-walk because in a ‘pitch’ presentation everybody is depending on you, there is nowhere to hide and you only ever get one chance to make a first impression. You also use this time to prepare for your final major project: Usually a three-month placement with an agency, brand or mentor where students extend the research, development and delivery of innovations in digital marketing and advertising communications that they care about. This is all about you, your professional development, your pursuit of perfection and your proven application of knowledge to practice through an employment-led portfolio that showcases your expertise, talent and professionalism. 

Classroom hours

You will have 16 hours formal lectures and workshops across Monday, Tuesday and Wednesday with 24 hours directed and self-directed study across each week.

Classroom activities

1. Agency: ThinkJam

Cinema chains and Hollywood studios want lucrative teenage audiences in their movie theatres. Your brief is to build a social media campaign so 14-17 year olds get the real ‘red carpet’ experience of film-going glamour… not the dodgy download.

2. Agency: MediaCom

MG Rover are launching a new SUV into the UK car market. Your brief is to optimise search around your brand, build a bespoke landing page for your product, bring target audiences to experience a test drive and persuade them to make the purchase!

3. Agency: Red Bee Media

The BBC is making a new series of its hit drama ‘Sherlock’. Your brief is to create an interactive fan-based phenomenon that will generate the loudest buzz and biggest live TV audience using all the experiential touch-points people love around the show, its stories and its stars. Bring it on!

4. Agency:  Hunterlodge Advertising

Cute cats are popular on the internet but what about wild cats? Cats Protection needs animal lovers to adopt feral felines. Your brief is to use the existing charity mechanism and appropriate media to find owners who will adopt these self-reliant and not-so-cuddly ‘mousers’ in towns and the countryside.  

Trips and visits

In your first semester, all MA and MSc students participate in London Agency Week: four days of visits to some of the biggest and best digital marketing and advertising companies in the world, like AMVBBDO, where top executives unpack case studies around global brands and prestigious clients.

In semester two, MA students attend London Creative Week, where they visit some of the leading creative digital agencies like SapientNitro, meet account managers and explore emerging trends in UX. At the same time MSc students attend five days of residential mentoring and experiential web analytics learning with SEO agency Found in London and content connectors MediaComm In Birmingham.  

Enhancing your employability skills

The Future Media: Pro courses directly answer the industry call for “T-skilled” workers in the creative media industry, (Skillset. Strategic Skills Assessment for the Creative Media IndustryLondon. 2009: 20). Here professional employability is defined by proficiency across disciplines and specialist expertise within them. 

Typically, Future Media: Pro graduates at work are delivering multichannel digital campaigns for their agency clients but their choice of MA or MSc award instruction, final Masters-by-Practice project and continuing professional development plans direct them towards specialist ends of the agency spectrum:

    • MSc graduates incline towards ‘planning’ roles, (the experience space around product positioning and consumer journeys), and are frequently employed as online customer experience managers in optimising accounts, performance marketing, search engine marketing and website auditing.
    • MA graduates tend to choose ‘strategic’ roles, (the values space around brand strategy and consumer insight), and are frequently employed in client liaison as account managers, brand strategists, creative producers, content curators and marketing campaign development.Placements

Placements

Placement activities on the course range from the collaborations you share with our industry partners in your assignments to actually working for clients that the university introduces you to as part of the programme.

In your assignments, you’ll find yourself taking various briefs from your tutors, clients looking after brands and agency strategists and planners who run respected accounts. You’ll be taught how to use the tools of the trade and expected to deliver your work to industry standards. Sometimes your placement activities will take the form of a brief only and at other times you may find yourself on projects where you are heavily involved with your client and hold regular milestone reviews of your progress.

By the end of the programme you are able to demonstrate professional proficiency across the sector as well as expertise in your specialism and you’ll be channelling this into your three-month Final Major Project. This is where most of our students develop employment-orientated relationships with the mentors of their choice. It’s these kind of relationships that build valuable professional contacts, promote networking across the industry and often lead to internships and eventually jobs for our students. You will be encouraged to engage with industry professionals throughout the programme and your tutors will make every effort to introduce you to contacts across the digital marketing and advertising and sector.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Links to industry

In addition to delivering specialist lectures and hosting field trips our industry partners get involved in structuring your course, updating the content as the digital landscape evolves and helping to frame your assignment briefs.

These partnerships include some impressive industry players and you should take time to explore what it is that they do in this highly creative environment of innovation and communication:

SapientNitro describes itself as “a new breed of agency for an always-on world… SapientNitro is redefining how stories are told across brand, digital and commerce”.

ThinkJam represents some of Hollywood’s biggest studios and markets their movies globally. Since 2004 they’ve delivered nearly 2,000 campaigns for the clients who range from famous film makers to global publishers, distributors and celebrities.

AMV was named ‘most successful agency in the UK’ by the advertising industry’s leading creative professional association the D&AD as well as ‘Creative Agency of the Year’ at the 2016 Creative Circle Awards and ‘Agency of the Year’ at the British Arrows Awards. AMV’s client list is epic.

Other top agencies we work with include FOUND, MediaCom, Red Bee Media, UNRULY, Chapter, Hunterlodge, BBC Creative, Bulb, Nimbletank, Ogilvy One and Lambie-Nairn. 

Graduate jobs

Past graduates of the course have gone straight into full-time employment and their own successful digital ventures. UK and international students have secured roles as varied as designers, digital campaign managers, UX managers, account managers, innovation executives and SEO specialists. 

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our students

Future Media: Pro is defined by the diversity of its students and their continuing professional development in a constantly evolving global media landscape. A wide representation of cultures are represented in our graduates: Europe, Middle East, Africa, Russia, India, Asia Pacific and the Americas We know that our nations and cultures give us contexts and we leverage these by building shared experiences and values in all our interests and communications. Channels for communicating with audiences face constant disruption, as a global marketing student you will learn how to define the message and chose the channel to achieve maximum effect.

In their final major projects, many Future Media: Pro students use this disruption as a sandpit of real-world-risk to develop their own professional expertise and monetise their proficiency: Students from India and Russia have worked with viral ad giants Unruly to look at optimising campaigns in their own territories; similarly, students from Africa and China have worked with SEO experts MediaComm on developing mobile search campaigns and buying apps in their home nations while students from Europe, the Middle East and the Americas have worked with top agencies like AMVBBDO, Ogilvy One and OMD on innovative FMCG and communications campaigns using emerging technologies in culturally appropriate deployments. In every case, students build a portfolio of practice to showcase their skill-set at the cutting edge of a highly competitive job market.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our future media course is most popular with international students from:  

Barbados Flag

Barbados

Trinidad and Tobago

Trinidad and Tobago

Gamer camp course facilities
NTI students
NTI foyer
Gamer camp Mindugas Play

The New Technology Institute (NTI) is a part of Birmingham City University's City Centre Campus at University House.

We help you learn a specific discipline such as digital marketing, programming or art and put that discipline into practice by offering flexible teaching space, dedicated development studios and open access work areas for group projects, as well as course-specific facilities.

Gamer Camp

  • Dedicated games development studio space.
  • Apple and Android target devices.
  • One high spec PC for game development per code and art student and high spec laptop per business student. As a Gamer Camp student you have your own PC and desk in a games development studio.
  • Wacom Cinetiq graphics tablets for selected art roles, such concept, GUI and character.
  • PlayStation 4 development and test kits. We were one of only five universities in Europe to receive PS4 Dev at launch.
  • PlayStation VITA development and test kits.
  • Perforce Source Control.
  • Hansoft Project Management software.

Two-Year Fast-Track

  • High spec PC laptop (Games Development, Digital Art and Design and Production) for the duration of the course.
  • MacBookAir laptop (Digital Marketing) for the duration of the course.
  • Dedicated studio space for projects.

Future Media and Film Futures

  • Access to dedicated studio space including iMac computers to deliver projects with external clients.
  • IMDB Pro.

Our staff

All our staff are professional, qualified academics with decades of award winning experience in the digital entertainment, marketing and advertising sectors. Their expertise and continuing professional practice cover every aspect of the industry from the creative production of content to the optimising of trends and from the exploitation of emerging technologies to defining the most appropriate methodologies for the ultimate marketing mix.

Mike Villiers-Stuart

Senior Lecturer in Future Media and Digital Communication

Mike started his broadcasting career in 1983 as a journalist in cable TV newsrooms and progressed to becoming a news Producer/Director before moving into broadcast TV as a Network Director for Thames Television and Producer for the BBC.

In 1990, Mike joined the BBC team responsible for branding and promoting the corporation globally winning international awards, including BAFTA and D&AD Gold for on-air and off-air marketing and promotions campaigns.

Mark Brill

Senior Lecturer in Digital Communication and Future Media

Mark has worked in digital advertising and marketing for over 20 years and during that time his focus has been on delivering campaigns in emerging channels: web, mobile, social and now innovation through The Internet of Things. He has worked with global agencies such Aegis Dentsu and WPP, and brands including Unilever, Mondelez, Louise Vuitton and Chevrolet (to name just a few). Professionally, his strength is as a strategist – a role that combines data, insights and creative development. Mark’s teaching philosophy takes its cue from the punk ethic by encouraging students to give things a go and try out their ideas: ‘Here’s a chord, here’s a another, here’s a third. Now form a b(r)and!’ 

Future Media Rachael Mabe

Rachael Mabe

Senior Lecturer in Digital Communication and Future Media

Rachael has spent over 15 years working in marketing and public relations, with her roots in arts marketing. More recently she has worked as a copywriter for clients such as Warner Bros and Virgin Media.  In 2011, she won a UK Chartered Institute of Marketing (CIM) award for Best Public Sector Marketing campaign. Rachael has taught professional marketing qualifications for years, winning numerous commendations for teaching excellence, and also lectured in marketing and buyer behaviour at Coventry University. A member of both the CIM and IDM, she sits on the CIM’s Constitution & Ethics Committee.  Rachael specialises in content marketing, marketing strategy and public relations.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295