Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.
The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.
Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.
Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.
Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.
Visit our School site for more student work and extra information.
Our blog is the online home for our community of aspirational, innovative and creative individuals. It’s for sharing our experiences and visionary ideas with each other, the industry and the world.
Either a degree in a relevant subject such as fashion design, fashion communication, photography or media practice or equivalent qualifications and experience.
A digital portfolio is a required as part of your application. This should evidence competency in those skills relevant to the area of practice you would like to focus on for your MA study, for example fashion design and garment construction.
|MA||Sep 2018||FT||1 year||£6,900 per year|
|MA||Sep 2018||PT||2 years||£3,450 per year|
|MA||Sep 2018||FT||1 year||£12,000 per year|
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
UK / EU students are required to submit a personal statement as part of their application for this course.*
Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.
Here are the key areas you’ll need to address:
Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?
Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.
Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.
Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?
You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
You will have access to Moodle, the University’s online interactive learning platform, University blogs, and an online forum to cultivate the postgraduate community within the School and to highlight professional opportunities for MA Fashion and Textiles students.
You will also have use of the University Library, which includes a wealth of print and online learning resources. For students who need to improve their skills in digital literacy, including the use of specific software, the University offers training programmes through lynda.com.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.
The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.
All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
If you're unable to use the online form for any reason, you can complete our pdf application form instead.
On receipt of your application form, your application will be considered and you may be called for interview. After interview, if you are considered suitable for the course you will receive an offer of a place.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?
Each postgraduate stage takes 15 weeks full-time or 30 weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies.
During the Postgraduate Certificate (PgCert) stage emphasis is on your ability to conceive and initiate styling projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study (PPS) which outlines your study plans and can be interdisciplinary in nature. You then maintain a diary and give a seminar.
At the end of each stage you will present and explain your practical work. Written reports are required to conform to academic conventions – other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next.
Portfolio: Concepts and Treatments
The main portfolio module at PGCert stage focuses on the relationship between you and your work. You will create a diary that explores a broad area of practical and theoretical dimensions surrounding your programme of study, creating focus which will inform your development to Diploma stage.
The purpose of this module is to gain a deeper understanding of your programme of study and how it relates to the wider context within the world of fashion. This is supported by a range of tutorials, seminars, lectures and progress reviews.
You will use a mixture of primary and secondary research to create a clear, original presentation that is organised, coherent, well-executed and has a clear communication.
The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short styling projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions.
You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your PPS.
The aim of this module is to encourage you to engage in the strategic planning and project management of work activities and studies relating to fashion promotion, personal development and career objectives.
You will complete a 3,000 word essay which outlines your research strategy.
You will choose one of the following 40 credit modules:
Portfolio: Short Projects
This module encourages you to be proactive in the pursuit of gaining real industry experience or seeking out professional views on your work as well as vocational opportunities.
You will establish professional benchmarks, familiarity with and knowledge of professional figures, companies and activities.
Critical Issues in Fashion and Textiles
You will choose a research topic which is relevant to your area of interest and complete a 5,500 word written report with accompanying reflective, critical and contextual material.
For your Master’s you will undertake a single major styling project, that reflects your PPS, showcases your abilities and ideas and is executed and managed in a professional manner.
You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work.
You will undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. This project will contribute to the acquisition of key BCU graduate attributes; creative problem solver, enterprising, professional and a work ready and global outlook.
Our course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.
You’ll develop your studies around your personal career ambitions and enjoy visits to leading fashion events. You can additionally arrange interviews with industry professionals working in fashion promotion in the UK or globally.
As a graduate you’ll be able to apply your knowledge and practical skills to fashion styling.
You will be assessed through a mixture of practical projects and written work i.e. tutorial reviews, project work submissions and oral exams.
You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices.
You will be given opportunities to work alongside your peers in the wider Postgraduate Fashion and Textile community in order to create a fashion show. This annual ‘Vision for the Future’ fashion show is used as a fundraiser for charity. It is a collaborative project that relies entirely on student initiative within the course and beyond, and promotes peer tutoring and mentoring.
In addition to our focus upon you as fashion communicator, there are also opportunities for you to network with the professional world, and engage in external activities such as collaborating on projects that enhance the student experience and provide ‘real life’ experience.
Students from MA Fashion Design, MA Fashion Management, MA Fashion Promotion and MA Fashion Styling collaborated to organise an end of year MA Fashion Show for charity.
21 MA Fashion Design students showcased their collections, while MA Fashion Management, MA Fashion Promotion and MA Fashion Styling students took key roles in organising the spectacular event, fuelled by student man power and talent, against the challenge of no event budget.
The fashion show is key in giving students an experience of creative production on a live project which they can take away as a show reel as part of their portfolio. Supporting Cancer Research UK, the show raised £430 for charity.
MA Fashion Styling connects you to contemporary design and media roles and teaches you how to continue learning and developing your practice as a fashion media professional after completing your course. The MA also has a proven track record in enabling students to progress to doctoral level research.
Over the course we visit trade fairs and exhibitions in London. You also have the opportunity to arrange your own trips to fashion, retail and cultural events and locations in Europe.
During the Diploma stage you are given the opportunity to visit Paris for the world’s premier fabric show, Premier Vision. The show offers up the season’s fashion directions some 18 months in advance, and is a useful tool to introduce you to all stages of the supply chain within which fashion promotion sits.
If you would like to ask any questions about how this course can help you achieve your career ambitions, you are welcome to email the Course Director on Jasbir.Kaur@bcu.ac.uk . Alternatively, you can register for our next postgraduate open day or call our Course Enquiries Team on +44 (0)121 331 5595.
You’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the fashion styling sector.
In addition to our expert staff, you will meet a wide range of visitors from industry who will offer insight into current business practices and issues.
Your research and experience of presenting your work in a professional manner makes you highly aware of current trends, cultural matters and industry practise.
You’ll also learn about working in teams and benefit from collaborating with other students across our extensive postgraduate fashion community.
The course is designed to ensure that upon graduating, you are:
Live collaborations, internships and work experience can form part of your projects and studies, and you’ll benefit from the networking opportunities this provides.
You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in fashion styling.
Often students can arrange placements to begin immediately after they have finished the course. You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Potential areas of employment and expertise when you graduate include:
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
Many of our students choose to develop projects directly linked to their home countries and conduct field research around the world.
Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.
We are proud of our extensive international graduate community, which has a particular focus in Asia.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.
Jasbir is Deputy Director of Postgraduate Programmes in Fashion and Textiles and has extensive experience in commercial textile design and magazine production. Her work is published internationally and she has specific research interests in South Asian fashion.