Fashion Styling - MA

Course Overview

The essential course information

  • Full Time (1 year)
  • Part Time (2 years)
School of Fashion, Textiles and Three Dimensional Design
Birmingham Institute of Art & Design
City Centre
Course Graphic - Fashion Styling MA

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

Key Facts

  • Helps you develop the skills and knowledge required to establish a professonal career in fashion styling.
  • Provides a forum to discuss and analyse the professional, commercial and cultural dimensions of fashion and fashion media in contemporary society.

Why Choose Us?

  • We are one of the largest and most experienced providers of fashion education in the world.
  • You can undertake studies directly related to your career ambitions.
  • The course offers extensive opportunity to network and collaborate with other fashion students, the wider postgraduate community and beyond.

Download the Course Programme Specification

Entry Requirements

Either a degree in a relevant subject such as fashion design, fashion communication, photography or media practice or equivalent qualifications and experience.

Application Details

Please apply direct to BIAD via our Admissions office. For more information please contact BIAD Admissions Office. Tel: 0121 331 5150 / Email

On receipt of your application form, your application will be considered and you may be called for interview. After interview, if you are considered suitable for the course you will receive an offer of a place. Application forms are available from BIAD Admissions or can be downloaded here:

Application form for postgraduate courses

Fees and Finance

Fees for students from the UK or EU countries?
Start Mode Duration Award Fees
Sep 2014 FT 1 year MA £6,000
Sep 2014 PT 2 years MA £3,000 per year
Fees for students from non-EU countries (International)?
Start Mode Duration Award Fees
Sep 2014 FT 1 year MA £10,500

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Birmingham Institute of Art and Design - Dean's Award for Excellence Taught Postgraduate Loyalty Bursary 2014/15

Birmingham Institute of Art and Design is offering a loyalty bursary of up to 10 per cent off the published postgraduate 2014/15 full-time fees. Students entering a part-time option of a course may be offered up to 50 per cent of the equivalent full-time bursary. All applicants must meet the criteria set out below:

  1. You must have studied and been awarded an undergraduate degree from Birmingham City University, for example: BA (Hons), BSc (Hons), BEng (Hons), BMus (Hons), BEd (Hons) or an LLB (Hons).
  2. You must be progressing without interruption directly from your undergraduate degree to a BIAD postgraduate course (Graduate Diplomas are not eligible for this award).
  3. You must have a Home or EU fee status.
  4. You must have met all of the course requirements and hold an unconditional offer for the BIAD postgraduate course for which you are applying to enter in September 2014.
  5. The Postgraduate Loyalty Bursary is not available to students entering the MArch and PG Dip/MA Landscape Architecture programmes in 2014/15 but is available for the MA Zero Carbon Architecture and Retrofit Design programme.
  6. If you subsequently withdraw from or interrupt your course you may have to pay back the bursary awarded.

This loyalty bursary will be reviewed each year and can be withdrawn by the Faculty at any time.

Financial Support

Postgraduate students must find ways of funding their tuition fees and living costs rather than relying on government grants and loans. We offer further information on possible financial support.

International Students

International Students at BCU

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK. Our reputation for excellence is soaring globally, thanks to the superb links we forge with industry, our international alliances, and our focus on practical, vocational learning.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Postgraduate Open Evening

Wednesday 30 April 2014 (4pm – 7pm)
Thinktank Event Suite, Level 3, Millennium Point

PG Open Evening

Our Postgraduate open evening offers you the chance to:

  • Meet with lecturers and other prospective students to discuss study options
  • Meet and chat with our current students
  • Obtain advice on fees and funding opportunities.

93 per cent of our graduates find work or further study within six months (DLHE). Explore your potential at our open evening.

Who is it for?

Whether you are coming to the end of your undergraduate studies, or have been in your job for a while and want to progress in your career or change direction, a postgraduate qualification gives you the opportunity to stand out from the crowd in a competitive market.

Our graduates are already shaping the world in a variety of high-profile roles – and you could be next. Read some of our inspiring case studies.

bcyou icon registerRegister to attend the Open Evening

For more information, call our Course Enquiries Team on +44 (0)121 331 5595.

University Approach to Employability

Our close links with business and the professions mean that our courses are always relevant, up-to-date and meet the exact needs of the current marketplace. Wherever possible, we involve employers in planning the curriculum, while many of our lecturers come from and maintain their links with industry, ensuring they are up to speed with the latest developments.

Employability will be an integral outcome of your studies.

Employment Opportunities

Potential areas of employment and expertise on exit are:

  • Fashion styling
  • Visual merchandising
  • Image consultancy
  • Brand development
  • Events management
  • Trend analysis and forecasting
  • Research.

Course Structure

The course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Throughout the course you are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

Each postgraduate stage takes 15 weeks full-time or 30 weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies.

During the Postgraduate Certificate (PgCert) stage emphasis is on your ability to conceive and initiate styling projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study (PPS) which outlines your study plans and can be interdisciplinary in nature. You then maintain a diary and give a seminar.

The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short styling projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions. You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your PPS.

For your Master’s you will undertake a single major styling project, that reflects your PPS, showcases your abilities and ideas and is executed and managed in a professional manner. You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work.

At the end of each stage you will present and explain your practical work. Written reports are required to conform to academic conventions – other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next.

Course Modules

  • Portfolio: Concepts and Treatments
  • Lecture and Seminar Programme
  • Research Strategy
  • Portfolio: Short Project, Portfolio: Major Project or Dissertation

Assessment Methods

Your programme will include a mixture of practical projects and written work. You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reflective reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. You are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £238 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.


Prospective students from the UK or EU
  • Take a look at our Frequently Asked Questions for answers to a range of questions about our courses and studying here.
  • If you need further help, you can contact the Course Enquiries Team online by using the Course Enquiry Form.
  • Alternatively, call us on +44 (0)121 331 5595.
Prospective students from non-EU countries
  • International enquirers from non-EU countries may enquire via the International Enquiry Form.
  • Alternatively, call us +44 (0)121 331 6714.


For an overview of our postgraduate courses and a range of other information please download a PDF of our Prospectus (6Mb).

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