Fashion Design with Fashion Communication - BA (Hons)

UCAS Code:
W290
Attendance:
Full Time (3 years), Sandwich (4 years)
Starting:
September 2016, September 2017
Campus:

Fashion has always been followed by a passionate consumer audience who want to hear, read and see everything that’s new about latest lines, trends and innovations.

This fashion design with communication course will encourage you to embrace and submerse yourself within the diverse roles of designing, interpreting, and presenting fashion, which are so relevant in today’s multi-media society. Fashion Communication is an ideal choice if you want to work in areas such as trend forecasting, fashion graphics, styling for editorial or fashion promotion.

New for 2017/18

Fashion and Media Communication

If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. Next year’s course will also have a new name: Fashion and Media Communication. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.

Sign up for course updatesMore about our new curriculum

What's covered in the course?

You’ll mix individual creativity with commercial realism, applying your fashion skills and knowledge of professional design processes from concept through to final product creation. Your approaches will consider 3D/physical and 2D/digital skillsets. Research and design extraction, alongside industry appropriate CAD skills, are key focal points of this fashion design course.

“The tutors came to know me well over my study years. I had a fantastic support base which meant I was able to find my style and work to the best of my abilities, pushing myself in the last year of my degree.”
Thomasin Gautier-Ollerenshaw, BA (Hons) Fashion Design graduate

Why Choose Us?

  • Benefit from our connections with regional and international fashion brands Burberry, Next, Paul Smith and Ted Baker.
  • Enjoy a vast archive of fashion publications dating back to the 1930s.
  • Showcase your final-year work to industry leaders at events such as Graduate Fashion Week in London.
Applying for a September 2016 full time course?
Applying for a September 2016 full time course?

Already got your results?

Simply fill in our quick form and our admissions team will contact you shortly about a possible place.

Find a place…

Still waiting for your results?

We can offer help if you’re worried or want to explore other options. We’ll also let you know of course vacancies once you get your results.

Get more help…

This course is open to International students

School of Fashion and Textiles

Discover the School of Fashion and Textiles

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • Allison & Reilly Solicitors
  • Cutler & Gross

And in jobs such as:

  • Law Assistant
  • Marketing Assistant

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

In addition to qualifications, applicants will also need a good portfolio.

Typical Offers
UK Qualification Requirements 2016/17
GCE A Level/ AS Level BBC at A-Level or 280 UCAS tariff points from A/AS Level with a minimum of 2 A-Levels
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. Must be in a relevant subject pathway
BTEC National Diploma (12-units not including early years) D*D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Extended Diploma (18-units not including early years) DMM - 280 UCAS points
BTEC Subsidiary Diploma/ National Award (6-units not including early years) D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Diploma in Foundation Studies in Art and Design Distinction
International Baccalaureate Diploma 32 points overall
Irish Leaving Certificate 280 UCAS points - Higher Levels
Scottish Higher/ Advanced Higher 280 UCAS points
Welsh Baccalaureate (core plus options) 120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU/International students
Essential
EU/Non-EU (International) Qualifications Requirements 2016/17
IELTS Non English speakers require IELTS 6.0
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). 28 points overall
Country-specific entry requirements and qualifications.

 

International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

The UCAS tariff is changing

If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.

UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.

More about the new tariff

From A/AS Level with a minimum of 2 A Levels

Unconditional Offers

Unconditional Offers

If you are a full-time undergraduate applicant for the 2015/16 year, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.

To be considered you must hold, or be predicted to achieve:

300 tariff points or above from three A levels (equivalent to grades BBB or above)
or
be predicted DDM profile at BTEC level

You will also be required to attend an interview.

Learn more about unconditional offers >>

Worried about results?

Worried about your results?
Find Clearing 2016 places

Be the first to hear about our Clearing 2016 places and access a range of advice from experts on how to forget a bad exam and survive the summer. We’ve got your back.

Clearing 2016

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2016 FT 3 years £9,000 per year Apply via UCAS
SW 4 years £9,000 per year Apply via UCAS
Sep 2017 FT 3 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2016 FT 3 years £12,000 per year
Sep 2017 FT 3 years £12,000 per year

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year one

In your first year you will be given an introduction to key fashion topics that provide you with in-depth knowledge of what it takes to succeed in both design and technical areas.

Modules include:
Fashion practice and theory
Fashion materials and form
Fashion design practice
Personal development

Year two

Your second year builds your advanced fashion skills and your personal and professional career goals. You will benefit from a choice of options, business planning, and a four-week work placement.

You can also take part in the international Erasmus exchange programme this year and choose to follow our four-year sandwich option, which features a one-year industry internship.

Modules include:
Fashion business and entrepreneurship
Portfolio presentation
Work experience placement or external/collaborative self-directed project
Advanced skills relating to third-year pathways
Placement year (optional)
Reflective journal
Placement project

Year three

In your final year, you can decide whether to specialise in Fashion Design, Garment Technology, Design for Performance, Fashion Accessories, or Fashion Communication.

Modules include:
Trend awareness and market research
Brand creation and identity
Dissertation
Major project

This course is ideal if you want to pursue a creative career in fashion design, styling, illustration, trends and predictions, promotions or fashion journalism.

Many of our students are keen bloggers and the Fashion Communication route is an ideal choice if you are imaginative and committed to exploring the very best of the fashion sector.

Download our lookbook to see examples of student work

Teaching breakdown

valuelabelcolor
26 Time in lectures, seminars and similar MidnightBlue
70 Time in independent study RoyalBlue
4 Time on placement LightSkyBlue

Assessment breakdown

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Further study

You will be encouraged to enter competitions, undertake live projects and participate in fashion shows to gain a wide professional experience.

Inspiration can also be found during the international study trips which are on offer every year, which have previously included the fashion capitals of Paris, Milan and New York.

Trips and visits

We run several visits to London each year to take in new exhibitions.

Our graduates typically go on to professional roles in fashion design, womenswear, menswear, children’s wear, sportswear, garment technology, styling, trend forecasting, graphic design, visual merchandising, buying, PR, costume making, and event management.

Placements

Your development is enhanced by work placements either in the UK or overseas, giving you a real opportunity to make important industry contacts.

Throughout the course you will be supported by our experienced teaching staff, as well as specialist visiting tutors who are practitioners in the industry, giving you an excellent learning experience in a wide range of fashion specialisms.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Student stories - Holly Jayne Smith

BA (Hons) Fashion Design graduate

Holly Jayne Smith, secured the British Council International Residency Award for her bold and colourful creations.

Holly’s striking collection included high hats and bold prints, patterned with monochrome stripes, and was featured on the catwalk at Graduate Fashion Week 2014.

As part of Holly’s prize, she travelled to Casablanca and spent time with winners of the Moroccan Talent Award to produce a collection, inspired by her time in the country.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Graduate jobs

Graduates pursue careers in fashion design, menswear, children’s wear, sportswear and other niche markets, garment technology, styling, visual merchandising, buying, PR, costume design and event management.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Additional information

Our course is particularly popular with students from Brunei and you can even join the Brunei Birmingham Students' Society's blog. The Society aims to strengthen the community cohesion of the Bruneians in Birmingham by organising events ranging from religious (Muslim festivities), cultural and sports -based events.

It welcomes any potential Bruneians planning to study in Birmingham and is happy to questions about student life in Birmingham.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our fashion design course is most popular with international students from:  

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Home to the Birmingham School of Architecture and Design, School of Fashion and Textiles, and School of Visual Communication, the five-floor site is packed with fashion design workshops, studios and social 'collision spaces.'

The campus also provides extensive workshop space, and the very latest in industry-standard equipment reflecting the broad range of study opportunities on offer.

You will have access to Vicon 3D, an external tracking motion capture facility, and Gypsy, an exoskeleton-based motion capture system to extend the many possibilities for production of 3D animation and films.

There's also a comprehensive range of tools and machinery in the wood and metal workshops.

You can use the latest in high-tech digital print, plus a range of other facilities including:

  • Editing and animation suites with unique equipment
  • Digital Visualisation Hub
  • Traditional print
  • Photographic studio and darkroom
  • High power laser cutters and rapid prototyping systems
  • Theatre
  • Fashion workshops
  • Computerised looms and printers
  • Art shop
  • Library
  • Café

We are committed to showcasing the best student concepts and collections in exhibitions and on catwalks that include London Fashion Week, London Free Range, New Designers and Birmingham Made Me.

Our staff

All of our staff come from an industry background and bring a wealth of skills, knowledge and experience.

All of this gives you access to the latest thinking, creativity and professional networks.

Fashion

We have a diverse team of lecturers, all from an industry background. Our team have a wealth of skills, knowledge and experience.

Expertise includes buying, merchandising, design, marketing, trend forecasting, PR, event management and business. We have a real world focus, which prepares students for a career in the fashion industry.

See a full list of our staff

Sheila Griffiths

Senior Lecturer and Pathway Leader

Sheila Griffiths is a Senior Lecturer with the School of Fashion and Textiles where she teaches pattern cutting to undergraduate students on all three levels of the BA (Hons) Fashion Design programme.

Sheila is also the faculty lead academic for technology enhanced learning and teaching, a role in which she promotes the use of e-Learning and technology in her faculty.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295