Digital Media Technology - BSc (Hons)

UCAS Code:
P310
Attendance:
Full Time (3 years), Sandwich (4 years)
Starting:
September 2016, September 2017
Campus:

Adding a good dose of business understanding to technical competence and creative flair, this digital media course explores web and rich internet application development, animation, three-dimensional modelling and video production. You acquire a broad range of cross-disciplinary skills that will make you an attractive candidate for current and emerging web and multimedia technology roles.

New for 2017/18

Digital Media Technology

If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.

Sign up for course updatesBenefits of our new curriculum

What's covered in the course?

During the first year you will explore design methodologies and production tools, alongside fundamental design principles, including use of colour, typography and photography. You look at the creative process, animation, and image creation and manipulation. You are introduced to web standards, mark-up, scripting languages and associated authoring tools and environments used in the development of interactive interfaces for web and multimedia applications.

In year two you consider production management techniques, finance and entrepreneurship. You gain video production, and 3D modelling and animation skills. You investigate audio and visual technology, media compression and distribution technologies, and learn to apply scripting to create rich interaction applications.

In the final year you go on to explore how physical interfaces connect multimedia artefacts with the real world, and learn post-production techniques for digital media production. You will also explore advanced techniques of digital image processing and development of web applications.

You have the option of a year-long work placement, and a media technology project allows you to develop in-depth knowledge and skills in a specialist area of your choice.

The main thing that attracted me to the course was that it covered a wide range of disciplines which allowed me to expand my skillset. The course also had a business module which gave a good overview of the media industry. Irfan Vasin

Why Choose Us?

  • You will embrace a combination of creative and technical disciplines that will enable you to work and develop a career in the fast-growing and highly competitive digital media sector.
  • You will learn from an experienced team of academics and practitioners who offer not only academic expertise, but also current industry relevance, practice and business acumen.
  • You will be based at our City Centre Campus which houses cutting-edge facilities, including the largest University TV studio, within a purpose-built Media Centre at The Parkside Building.
  • Creative network opportunities, multimedia events and guest speakers bring the insights, contacts and the realities of the media world to your studies.
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This course is open to International students

School of Computing and Digital Technology

Discover the School of Computing and Digital Technology

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • Big Marketing
  • Caterpiller

And in jobs such as:

  • Web Design Developer
  • Packaging Engineer

This course is accredited by:

Institution of Engineering and Technology (IET)

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications will be accepted.

280 UCAS tariff points from A/AS Level

Typical Offers
UK Qualification Requirements 2016/17
GCE A Level/ AS Level BBC at A Level or 280 UCAS tariff points from A/AS Level with a minimum of 2 A Levels
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including with a minimum of 12 credits achieved from any Technology units awarded at Merit or Distinction
BTEC National Diploma (12-units not including early years) D*D* or combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
BTEC Extended Diploma (18-units not including early years) DMM - 280 UCAS points
BTEC Subsidiary Diploma/ National Award (6-units not including early years) Combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
International Baccalaureate Diploma 30 points overall
Irish Leaving Certificate 280 UCAS points - Higher Levels
Scottish Higher/ Advanced Higher 280 UCAS points
Welsh Baccalaureate (core plus options) 120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU/International students
Essential
EU/Non-EU (International) Qualifications Requirements 2015/16
IELTS 6.0 overall with 5.5 minimum in all bands
International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses). 30 points
Country-specific entry requirements and qualifications.

 

International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).

Additional Requirements

As part of the application process you will be invited to attend an applicant visit day where you will undertake a short one-to-one interview with an academic member of staff. This is your chance to show us how passionate you are about the subject and it will help us make a decision on your application.

This will provide you with more information about the School and your course. In addition, it will give you a chance to meet and our staff and students to gain a better understanding of what it is like to be a student here.

The UCAS tariff is changing

If you're considering applying for this course to start in September 2017 onwards, it's important to know that the UCAS tariff system is changing.

UCAS tariff points – the points system most universities use to compare different qualifications – will be introducing a new system on how points are calculated.

More about the new tariff

Unconditional Offers

Unconditional Offers

If you are a full-time undergraduate applicant for 2016/17, and show particular potential, we may be able to make you an unconditional offer if you make us first choice and satisfy certain criteria.

To be considered you must hold, or be predicted to achieve:

300 points or above from three A levels (equivalent to grades BBB or above)
or
predicted DDM profile at BTEC level

You will also be required to attend an interview.

More about unconditional offers

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UK or EU students

Award Start Mode Duration Fees
BSc (Hons) Sep 2016 FT 3 years £9,000 per year Apply via UCAS
SW 4 years £9,000 per year Apply via UCAS
Sep 2017 FT 3 years £9,250 per year Apply via UCAS
SW 4 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BSc (Hons) Sep 2016 FT 3 years £12,000 per year Apply via UCAS
Sep 2017 FT 3 years £12,000 per year Apply via UCAS

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements). If your course includes a residential study session, the accommodation costs for this are already included in your course fee.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year one

Media Industry
15 credits

The module introduces you to the media industry, creative products, legal and ethical issues, and the context in which the industry operates.

Website Production
15 credits

This module provides essential knowledge and experience of design methodologies and production tools, within the context of a web production workflow.

Multimedia Design and Graphics
30 credits

This module introduces fundamental design principles, such as colour, placement, typography and photography. Students explore professional practice, creative process, animation, image creation and manipulation.

Media Technology
30 credits

This module explores the fundamental principles of sound, light and optics, and how these relate to image and sound capture technologies and approaches.

Web Development
30 credits

This module introduces students to design mark-up, scripting languages and associated libraries and frameworks used in the development of interactive interfaces for web applications.

Year two

Media Industry (2)
15 credits

The module explores production management techniques, finance and entrepreneurship in the context of the media industry. The module also develops transferable skills in preparation for the final year project.

Video Production
15 credits

This module provides video production skills for generating content used in multimedia artefacts. It also introduces you through practical methods to the production workflow used in the creation of video artefacts.

3D Modelling and Animation
30 credits

This module provides knowledge of the fundamental principles and skill for constructing and rendering computer generated 3D models, using industry standard 3D modelling software to create photo realistic models and scenes. Covers: 3D modelling, texturing, lighting and rendering.

Media Technology (2)
30 credits

This module provides a more detailed exploration of image capture and lighting concepts, then examines the digital storage, manipulation and distribution of images, video and sound.

Interactive Applications Development
30 credits

This module provides knowledge and experience of applying scripting to multimedia artefacts for creating rich interaction, dealing with dynamic and external data sources, implementing rich media content and creating online games.

Year three

Post Production and Video Enhancement
15 credits

The module provides an understanding of post-production techniques for digital media production. The creation of graphical elements; either composites of real images or combinations of completely original imagery.

Media Technology Project
45 credits

The final year project provides an opportunity to develop in-depth knowledge and skills in a specialist area relevant to the course. Students will demonstrate their ability to manage activities and resources to solve problems, to generate, implement and report on solutions, resulting in an academic paper and possible artefact.

Digital Image Processing
30 credits

The focus for this module will be on the acquisition, storage and manipulation of digital images, with key points of image restoration, segmentation, analysis and recognition all explored. It is intended to prepare you for future work on digital image processing and other advanced digital media.

Web Server Applications
30 credits

This module explores how applications are planned, designed and developed, examining project planning, application design, development environments and tools as well as application deployment and maintenance.

Course Structure

The programme is based around the five themes of industry, production, design, technology and scripting.

The industry theme is intended to provide you with an understanding of the business and financial framework of the media industry, an appreciation of the impact of new technologies and to develop skills for project management and entrepreneurship.

The production theme focuses on the principle features of multimedia design and production including the planning, technical, and practical processes involved in the production of visual media.

When exploring the design theme, you will deal with the principles of design and visual communication, and exploration of the creative process. A significant proportion of the theme is focused on animation and 3D-modelling.

The technology theme examines the principles of analogue and digital technologies associated with the acquisition, processing, storage and transmission of signals associated with audio visual practice, application and system design.

The scripting theme develops knowledge and skills in scripting to produce interactive web and rich internet applications.

Teaching breakdown

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35 Time in lectures, seminars and similar MidnightBlue
65 Time in independent study RoyalBlue

Assessment breakdown

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7 Written exams DarkOrange
93 Coursework FireBrick

Student stories

Mike Gilbert

Mike Gilbert’s final year project was inspired. It combined his hobby - working with the Students’ Union - with his studies to produce a fantastic, interactive CD-ROM freshers’ information guide.

Mike’s now a web designer/developer for an educational trust in Exeter, producing online resources for teachers and learners. It’s a varied and interesting role that involves full project lifecycles - from researching products to designing, developing and testing solutions.

Leon Barrett

Leon must have enjoyed University life – his first job on graduating was right here at the University. And his long-term goal? To get as much industry experience as possible before moving into lecturing in web technology….

Leon put his skills straight into action – using web technologies from his course as a Technology Transfer Consultant here at Birmingham City University, developing Flash applications and creating websites; and using his Action script skills to create interactive eLearning content for distance learning courses.

This course is accredited by the following organisations:

Institution of Engineering and Technology (IET)
Institution of Engineering and Technology (IET) - full IEng

This programme is IEng accredited and fulfils the educational requirements for registration as an Incorporated Engineer.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

Further Study

The University has a range of either taught (MSc) or research (MPhil and PhD) postgraduate programmes. Details can be found on the postgraduate section of the website.

Student stories Mandeep Chana

Overseas Teaching Programme

Mandeep Chana spent her industrial placement year working with our faculty. Supporting more than 180 local creative businesses, Mandeep helped to create 129 new jobs and nearly £3/4 million extra sales!

It was no surprise that Mandy graduated with a first class degree and a prestigious prize for the best student contribution to the faculty. In fact, Mandy impressed her employers so much that they contracted her to the faculty to work one day a week during her next year’s studies.

Employment Opportunities

Graduates of BSc (Hons) Digital Media Technology have enjoyed excellent employment prospects, with many successfully entering the media industry sector working both as freelancers and employees within digital media agencies. Graduates also find employment in wide-ranging companies and organisations increasingly dependent on the expertise our graduates have to offer.

Graduates have pursued careers in web development, interactive content development, media technology consultancy, corporate training and publishing, e-commerce and multimedia marketing.

Graduate Profiles

Greg Price

Course : BSc (Hons) Multimedia Technology (renamed as BSc (Hons) Digital Media Technology)
Job Role : Interactive Developer
Company : NERV Interactive Limited


Leon Barrett

Course : BSc (Hons) Multimedia Technology (renamed as BSc (Hons) Digital Media Technology)
Leon must have enjoyed University life - his first job on graduating was right here at the University. And his long-term goal? To get as much industry experience as possible before moving into lecturing in web technology...


Irfan Yasin

Course : BSc (Hons) Multimedia Technology (renamed as BSc (Hons) Digital Media Technology)
Irfan must have impressed his tutors here - because it was one of them who recommended him for his first web development job.


Placements

You'll be encouraged to further enhance your career prospects by including an industrial placement in your course. This takes place after the second year of study and extends the course duration to four years.

As well as providing the workplace experience sought by many employers, a placement provides an invaluable opportunity for you to further develop your practical expertise, earn money and try out a potential career path. Our placements team support you throughout the placement process.

Full details can be found on the School placements page.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Graduate jobs

Graduates have gone on to work for the BBC, Blitz Games Studios, Capita, Clusta, Czech Television (Česká televise), Gas Street Works, Ernst & Young, IBM, ITV, Fast Fwd Multimedia Ltd, Morgan Motor Company, RDF Television, and SKY TV.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Studying in the UK is better

Overseas students studying in the UK are happier and have a better learning experience compared to those studying in other countries.

The International Undergraduate Students: The UK's Competitive Advantage report asked 365,754 international students studying outside their home country to give their feedback on what it's like to study in this country. And the UK scored top in every aspect.

So if you're looking at studying with us, you'll be making a good choice.

Overall measures: ranked positions
UK
Australia
Canada
NZ
US
Undergraduate 2014 2014 2014 2013 2014
Recommendation 1 4 3 5 2
Overall satisfaction 1 4 3 5 2
Arrival overall 1 2 4 5 3
Learning overall 1 4 3 5 2
Living overall 1 2 5 3 4
Support overall 1 4 5 3 2

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities. It’s no surprise that the Complete University Guide placed us in the UK top 10 for spending on facilities in both 2012 and 2013.

Andy White

Programme Leader

Andy joined Birmingham City University 2001 as a Senior Lecturer within the School of Computing and Digital Technology. Following a number of years in course management he has recently been appointed Programme Leader managing a group of courses in the multimedia and broadcast area.

Andy began his career as a postgraduate researcher in 1995 at the University of Northumbria at Newcastle. His research in collaboration with the University of Essex and Sony Ericsson led to publications and the development of novel tools which can automatically design and optimise electronic systems.

Moving to the West Midlands in 1999, Andy worked as a consultant developing and implementing technology strategies that were delivered across the region to businesses and organisations.

As a Senior lecturer at Birmingham City University he continues to remain active in research and knowledge exchange through projects funded by various sources, such as DTI, ERDF and EU R&D Frameworks.

Andy holds an BEng(Hons) in Electronic and Communications Engineering and an MSc in Computer Based System Design from the University of Huddersfield and is currently working toward registration of a PhD.

Jerry Foss

Subject Leader

Jerry is a Lecturer in the School of Computing and Digital Technology, he joined the University in 2005.

Jerry has 30 years’ experience in telecommunications research and development in intelligent networks, data communications protocols, interactive services, media distribution, broadband access and services development, defence communications contracts, network architectures and infrastructures.

During this time his research involved a number of collaborative projects between industry and universities for UK government funding and also for European framework funding. Research projects included industry/academic collaborative projects on networked virtual reality applications, intelligent agent-based e-commerce markets and adaptive services, information services and infrastructures.

Jerry has presented papers and spoken at a number of highest level international conferences and events and instrumental in a wide range of international collaborative work programs.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295