Birmingham City University : Business and Marketing - BA (Hons)

Summary

• Birmingham City Business School

• School
• The Department of Business and Marketing

• Campus
• City North

• Tariff
• 280 - Points made up of a minimum of two passes A2 Level, two 6 unit or one 12 unit AVCE.

• Duration
• Full Time: 3 years

• Fees
• 2011/12: £3,375 per year
  2011/12 (International): £9,600 per year
  2012/13: £7,500 per year
  2012/13 (International): £9,900 per year

Key Facts

• Birmingham City Business School is one of the UK’s most established, respected and largest Business Schools.
• A perfectly balanced study of how organisations operate, their contemporary challenges, and the business-focused creativity needed to market them.
• We are approved and accredited by the Chartered Institute of Marketing (CIM) as entry qualification to their Professional Diploma in Marketing.
• Have the opportunity to work with new facilities, such as a dedicated interactive marketing room.
• Studying a core first year, before moving to subject-specific modules, gives subject flexibility and increases your employability.
• The chance to undertake a year-long work placement means you get inside the business world, pick up key transferable skills, and put theory into practice.
• 82% of Birmingham City Business School graduates are in employment or further study; with an average full-time salary of £23,677. (note: faculty-based only, 08/09 Destinations Data)

Download our Business and Marketing BA (Hons) fact sheet

Why Choose Us?

• Birmingham City Business School has the respect of professional marketing. It’s one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.
• It’s a practice-based environment. From the start, you’re seen as a business professional with marketing expertise.
• The course combines effective application of business theory, with exciting specialist marketing themes, such as new media channels and the vital importance of a positive consumer experience.
• Like all first year business students, you and your team put together an integrated business plan focusing on a real business problem, which you pitch to industry experts ‘Dragons’ Den’-style.
• Joint Honours degrees allow you to study two main subject areas and potentially aim for employment in two distinctive areas.
• Teaching includes case studies that look at the published results of real companies, and high profile guest speakers share experience and insight.
• You have the chance of a twelve-month exchange programme in the second year at one of our international partner institutes.
• Local companies respect and often recruit Birmingham City Business School’s graduates. As well as helping you find a suitable place for your work experience year, the Placement Office advertises around 1,000 jobs each year.
• Birmingham City Business School welcomes around 3,000 students from over 80 countries, so you have a whole world of experiences, business and social, on your doorstep.

Course Outline

This course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them. 

Business:

The study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them.

This pathway develops a general knowledge of business to complement a more specialised area of study. Modules introduce key themes, specifically, business operations (how it works) and entrepreneurship (creating opportunity within a competitive environment).

You learn how to apply business theory, identify types of business opportunity and address a range of business issues in an imaginative way. Investigating the issues confronting individuals within a business, you will develop an awareness of the problems businesses can face in general, and be able to identify a number of possible responses.

Marketing

Taught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.

The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.

It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.

Your Career

Career Prospects

If you take the Business pathway, you will be well placed for graduate fast-track training and entry-level management posts in a number of industries, including commerce, government, community organisations and charities. You may also use your knowledge to set up your own entrepreneurial venture.

The Marketing pathway is specifically designed to meet the needs of commerce, and provides you with the skills to succeed in a number of marketing career paths.

Further Study Options

You may progress to postgraduate study on the University’s MA and MSc programmes, or complete professional examinations with the Chartered Institute of Marketing.

 

Entry Requirements & Applications

Entry Requirements

A minimum of five GCSE's at grade C or above including Mathematics and English Language or equivalent qualification, plus one of the following:

• A minimum tariff score of 280 points made up of a minimum of two passes A2 Level, two 6 unit or one 12 unit AVCE. Remaining points can be made up from AS qualifications
• Applications are welcomed from those with international qualifications (equivalent to those above) such as International Baccalaureate 32 points, including internationally accredited Foundation courses. You must also have an English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550).
• Satisfactory completion of a full-time foundation course of an appropriate
• The programme welcomes applications from mature students.

Application Details

The code for this course is NN15.

Search for this course on UCAS

Enquiries

Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.

Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.

Fees Notes

If you already have an equivalent level qualification, you may be charged a higher fee for your course. For further information visit the fees area of the Student Info section.