Design Thinking

What is Design Thinking?

Design thinking is an interdisciplinary human-centric approach to innovatively solving problems and creating value. By using techniques more commonly associated with designers such as co. design and collaboration, design thinking enables organisations creatively to enhance their users’ experience.

Design Thinking What + How = Value

As a result design thinking provides a multifaceted and holistic approach that can increase growth, differentiation or offer a competitive advantage. The universal nature of design thinking means it is often used to tackle complex problems, develop or create new processes, products, services and policies for example. It continuously seeks to improve whilst focusing on ‘what’ and ‘how’ can lead to aspirational values.

Design Thinking Value Sums

 

Please contact Carey Burke, Principle Research Consultant at carey.burke@mail.bcu.ac.uk