UNIVERSITY NEWS LAST UPDATED : 16 APRIL 2014
This year’s B-Hive competition saw Birmingham City University walk away with more wins than any other university.
Students from the University were crowned winners of four out of the competition's five categories, securing themselves a number of paid placements within the creative industries sector.
This year students were tasked with launching a new fashion brand that aimed to fuse the digital and physical retail space. The top entrants were then shortlisted to pitch their campaigns to leading industry professionals from a range of agencies and in-house communications teams.
Now in its sixth year, B-Hive is organised by Pitch Consultants and operates as a ‘Dragons Den’ style competition across five categories of PR, marketing, advertising, digital and graphic design.
The awards are designed to showcase local creative talent and build connections between students and the professional landscape, whilst arming students with vital experience for their future careers.
(students pictured: Lyndon Pryce, above and Adam Freeman, below)
BCU winners: 
- Sophie Coulson, studying Media and Communication, was named overall winner for the PR category, scooping placements at WPR, Rewired, Bright and RBH.
- Leah Gallagher, studying Visual Communication, won the digital category and as a result, will enjoy placements at 383 Project, Freestyle Interactive, One Black Bear and Studio Bonito.
- Adam Freeman and Lyndon Pryce, Business School students, both wowed judges making it difficult for a single person to be chosen, meaning they ended up joint winners of the marketing category. They secured placements at Hammerson Bullring, First Utility, Catalyst, Orion Media and Hammerson High Cross.
- Khushbu Patel, studying Visual Communication, impressed judges with her creativity and joined up thinking to take the top spot in the advertising category, winning placements at Big Communications, Chapter, McCann, WAA and The Unagency.