Industry

Our Visual Communications team is keen to establish industry partnerships. Read our case studies find out how we have helped other businesses.

Student helps firm broaden its business reach

Residential lettings agent Broad Court Property Management Limited asked our Visual Communications experts to help them develop new business areas and expand their online marketplace with in-house web capabilities.

The team worked with the firm through a Knowledge Based Partnership (KTP) designed to address their requirements. Visual Communications graduate Adam Lloyd was assigned to work on the project under the supervision of a BIAD academic.

With the company’s needs firmly in mind, Adam developed a highly tuned, fully functional website. It enabled Broad Court Property Management to communicate with its customers in a much more flexible and efficient way.

The KTP resulted in a number of benefits for Broad Court Property, including:

Cost-effective, flexible marketing for new business areas
The ability to respond to customer requests
Properly developed web-based activities that were both rigorous and innovative
Thirty per cent increase in domestic lettings
More efficient holiday lettings process
Increase in business
Brand development.

Following the project Adam was offered a position at the company as web developer, which he accepted.

“We are now able to explore new business ideas quickly, fully exploiting new media and associated technologies.” Dr HN Southworth, Broad Court Property Management Limited

“This partnership has made an important contribution to Birmingham Institute of Art and Design in terms of experiencing the changing needs of business.” Shane Walker, Director of KTP Projects, BIAD

Find out how you can work with BIAD, call 0121 331 5252 or email us.