Industry

Our 3D Design experts are keen to share their knowledge with industry. Read our case studies find out how they have helped in industry.

Partnership with top motorcycle firm is a Triumph

Eighteen 3D design students worked alongside motorcycle company, Triumph, to create a series of concepts based on components from the Triumph Bonneville T100.

They developed a range of products aimed specifically at the Triumph motorcycle owner. The project culminated in a range of alternative lifestyle design concepts with a twist.

These included a corkscrew incorporating parts of the Bonneville’s handlebar mechanism, a fruit bowls made from the T100 wheels and a jacket and helmet stand designed with the innovative use of mirrors.

The designs were unveiled at a preview exhibition attended by key senior management and dignitaries from Birmingham City University, supporting architectural practice, Aedas, and Triumph at Colmore Plaza, Birmingham.

Twenty-four-year-old Nick Orme, from Moseley, was selected by Triumph as having the most innovative design concept.

He said: “The corkscrew idea came about after considering all the information Triumph had given us. I wanted to create something simple that they would be able to produce without too many problems or extra costs. It also seemed like a visually strong idea that motorcycle enthusiasts and particularly Bonneville riders would appreciate.”

Nick's prize includes an industrial design placement with Triumph's Clothing and Accessories department in the New Year.

He added: “I'm very much looking forward to a new challenge. Triumph is a fantastic British company and I think really has an opportunity to push the boundaries of the accessories that most motorcycle companies currently produce."

 “We were impressed with all of the entries but Nick’s design, which used a Bonneville brake lever, master cylinder and handlebar grip, really stood out. His corkscrew was an innovative use of motorcycle parts that created a lifestyle product we could really see customers buying.”

Stuart Wood
Chief Engineer, Triumph

 “This collaborative project has been thoroughly enjoyable for all parties involved, and was helped along with lots of enthusiasm from both Triumph and Aedas. The final outcomes by the students produced some incredibly creative product concepts for Triumph to consider, and I know it was difficult for them to select the winners."

Graham Powell
Course Director, MA Product Design

 Find out more about this project or to explore potential future collaborations, contact Graham Powell.

We have also worked with:

Bromsgrove Glass and Windows Limited