BIAD : Animation - BA (Hons)


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  • BIAD

Animation - BA (Hons)

Introduction

Animation is an increasingly popular art form to study at degree level. This course, designed in collaboration with industry professionals, is ideal for anyone keen to pursue a career in the world of animation.

Traditional and digital animation techniques are used to solve a range of visual communication problems, including the creation of original narratives. Theoretical and practical knowledge are combined to produce graduates with the skills necessary to begin a career in animation.

The Faculty has an array of professional-standard equipment and state-of-the-art resources, including a MILO motion control system and motion capture equipment. Students on the course will be able to develop their skills on this technically advanced and rare equipment.

Summary
  • School
  • School of Visual Communication
  • Campus
  • Gosta Green Birmingham
  • Tariff
  • 280
  • Duration
  • Full Time: 3 years
  • Fees
  • 2012/13: £8,200 per year
    2012/13 (International): £9,900 per year

Further Studies

Successful completion of either BA (Hons) course will enable graduates to gain entry to the University’s postgraduate programmes, including MA Visual Communication. Details can be found on the postgraduate section of the website.

For further information on courses Tel: +44(0)121 331 5595 or go direct to the courses section of the website.

Employment Opportunities

Graduates will be equipped with the skills required to work as an animator in a range of contexts, including the games design industry. Graduates may also gain career fulfilment in a range of related specialisms, such as art direction, storyboarding, CG and stop-motion, editing, post-production, audio design, concept art, motion graphics and scriptwriting.

Structure

Course Structure

Professional studio practice forms the basis of the course and practical workshop-based learning is an important aspect, providing a hands-on approach to understanding animation. Learners will be encouraged to think creatively and apply an innovative approach to problem solving throughout.

All students take part in a common first year that includes an extensive drawing module and practical workshops. During the second year, their newly acquired animation skills will be applied to a range of contemporary industry-relevant projects. Eventually students will be expected to develop individual projects that are designed to test their own expertise in a chosen area of specialisation.

The course is delivered by experienced staff who have years of industry experience. These include practising animators, CGI specialists and visual communication experts. The programme also benefits from dedicated technical support staff.

The programme seeks to deliver a learning experience that places equal emphasis on the ‘Visual’ as it does on the ‘Communication’. Considering in-depth, visual communication factors, such as audience, context and form (medium), performance, intention and the construction and presentation of meaning through Animation, (including Animation for Games Design).

Students will have access to a conducive learning environment which includes dedicated animation studios, digital imaging suites, computer labs, printmaking, photographic studios, sound studio, green screen room, motion control camera, motion capture, 3D printing and laser cutting facilities.

Modules

The courses have a distinct emphasis at each level of study which, when combined, will provide a comprehensive range of skills designed to secure professional positions as commercial animators and/or practitioners in closely related professions. In broad terms, the emphasis is:

Animation principles and skills
Visual communication and skills
Professional practice (employability) including vocational awareness
Year 1 (Level 4)
Year 2 (Level 5)
Year 3 (Level 6)

Modules are aligned in order to create an, ‘integrated learning model’ where theory and practice are mutually supportive and beneficial. The course is content driven and formal content is made explicit at all stages of the programme.

Level 4 (Year 1) introduces students to the fundamental animation principles and skills plus knowledge of the history and development of animation. Students would have opportunities to explore various approaches to animation from 2D Animation to StopMotion and CGI. 

Collaborative, Interactive Paper Laptop, Level 4 2010/11

Keanu Jones, Dinozilla, Level 4 2010/11

Level 5 (Year 2) emphasises on visual communication and application of animation in this context through individual, collaborative projects and live briefs. Collaborations involves cross faculties and externally through engagement with festivals, competitions and practitioners.

Jennifer Padgett, Feel Good Drinks, Level 5 2009/2010

Kieran Merkman, Cartoon Network ident, Level 5 2009/2010

Level 6 (Year 3) prepares students in areas of Professional practice (Employability), self-promotion and specialisation.

Ben Smallman, Tales of Beardyman, Level 6 2009/11

Jennifer Padgett, Lightning in a Bottle, Level 6 2010/11)

Assessments

A range of flexible assessment methods will be used, including the use of online learning tools and resources.

Placements

Students will have the opportunity to study abroad in exchange programmes, participate in regular field trips to festivals and other off-site events and attend specialist guest lectures, all of which will enrich and enhance the learning experience.

How to apply

Entry Requirements

Candidates will be expected to have a good portfolio of drawings, plus one of the following:

  • 280 tariff points
  • BTEC National Diploma overall grade DMM
  • Level 3 Diploma in Foundation Studies (Art and Design) with merit or distinction in the final stage
  • International Baccalaureate with 28 points
  • Equivalent qualifications or experience.

Application Details

FT UCAS Course Code: W615

Search for this course on UCAS.

Fees Notes

If you already have an equivalent level qualification, you may be charged a higher fee for your course. For further information, visit the fees area of the Student Info section.

Enquiries

Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.

Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.